New campaign promotes benefits of conventional beef production

A group of animal health manufacturing executives is launching a marketing campaign touting the economic and environmental benefits of conventional beef production, over those of grass-only or natural beef production systems. The Growth Enhancement Technology Information Team (GET IT) said the program will provide beef producers with facts about the “eco-friendly and eco-nomical” benefits of conventional beef production.

A key campaign message is that conventional beef production is environmentally friendly compared to grass-only or natural beef production systems. GET IT Chairman Paul Parker said that cattle “finished on grain-based rations, using growth-enhancing technologies are more land efficient and reduce greenhouse gas emissions.” GET IT cites an Iowa State University study which showed, among other things, that conventional grain-fed beef production reduces by two-thirds the amount of land needed to produce a pound of beef, compared to grass-only, natural beef production.

The GET IT campaign will include both print and electronic advertising in major beef industry publications, electronic newsletters and web sites. More information is available by visiting www.beeftechnologies.com/eco.