Amanda Radke

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October 28, 2011
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Mobridge Livestock 'First Ever Red Angus Only Calf Sale' brings in nearly 4,000 head

The "First Ever Red Angus Only Calf Sale" was held Oct. 25 at the Mobridge (SD) Livestock Auction. Bryan Gill, Gill Red Angus, who also serves on the commercial marketing committee for the Red Angus Association of America, seized the opportunity to work with Mobridge Livestock and market his preferred breed. Their joint efforts brought together a set of feeder calves and bred heifers that represented the largest single-offering of Red Angus-influenced genetics across the country.

"Over the years it has been obvious that the calf market in South Dakota and Nebraska is stronger than most anywhere else in the country, while the market at Mobridge Livestock is as strong or stronger than anywhere else as well, especially with Red Angus calves," Gill said.

Gill Red Angus worked closely with Mobridge Livestock to get Red Angus cattle consigned to the sale, which totaled just under 4,000 head on sale day. "The whole idea was to gain more attention to the high-quality Red Angus calves in this area. Mobridge Livestock deserves a lot of attention and credit for holding this sale as they have always been willing to go the extra mile to help us and our customers out. They are true promoters of the breed," Gill said.

Promoting the breed is second nature to Gill, who uses Facebook and other media outlets to alert commercial cattlemen about both the breed and his own operation, located near Timber Lake, SD. Find them online at www.gillredangus.com.

"We work hard all year long promoting the Red Angus breed, as it wasn't that long ago that the red hides seemed to be discounted compared to their black brothers, and they still are in other areas of the country," admitted Gill.

"In our area, the demand is extremely strong for Red Angus, especially Red Angus replacement heifers. We are in a small pocket where several of the commercial ranches in this area breed Red Angus bulls to Red Angus cows, and because of this, the demand for the heifers in our area has gotten national attention," he continued.

"By holding this sale, we hoped to gather more feeders together who want to feed Red Angus-sired calves, and it did just that, as we had several feeders and buyers contact us before the sale who don't normally purchase out of Mobridge Livestock. Several of these feeders either showed up or left orders and purchased some high-quality steers and heifers at a premium. I truly think this sale will do good things for the breed."

The promotional effort and the size of the offering at the First Ever Red Angus Only Calf Sale paid off. Sale highlights:

• Firesteel, SD steers weighing 537 pounds brought $169 per hundredweight;

• Firesteel, SD steers weighing 617 pounds brought $1.67 per hundredweight;

• Timber Lake SD steers weighing 672 pounds brought $1.57 per hundredweight;

• Almont, ND steers weighing 564 pounds brought $1.65 per hundredweight;

• McIntosh, ND steers weighing 555 pounds brought $165.75 per hundredweight;

• Firesteel, SD heifers weighing 532 pounds brought $1.82 per hundredweight;

• Mobridge, SD heifers weighing 544 pounds brought $1.80 per hundredweight;

• McIntosh, SD heifers weighing 496 pounds brought $1.81 per hundredweight;

• Trail City, SD heifers weighing 477 pounds brought $1.81 per hundredweight; and

• McIntosh, SD heifers weighing 565 pounds brought $1.76 per hundredweight.

"This was the absolute best set of cattle I have ever seen sell at one place; they were just nice, big red cattle for sure," reported Craig Collett, who manages a 10,000-head feedlot near Flagler, CO.

"When it comes to selling your cattle at the top, developing a good reputation for having top-quality cattle and having everything done to them is very important," Gill said. "Developing this reputation is not easy and takes several years to get it done, but when you earn this reputation, it definitely pays off.

"We actually get phone calls from potential buyers asking about specific ranch's cattle. This is something you earn by having your good cattle at auction in front of buyers year after year. We hope to make this sale an annual event, and I believe it will only get more popular as we go. As the word spreads that this is a great place to purchase top-quality Red Angus calves, the interest and demand will only get stronger. Within 150 miles of Mobridge, you can find nearly 1,500 head of Red Angus breeding bulls for sale annually. There are lots of Red Angus calves available in this area each fall."

The buzz is all about Red Angus cattle this week, and Mobridge Livestock was a one-stop-shop for high-quality feeder calves and breeding stock. For more information on the breed, visit www.redangus.org.

The "First Ever Red Angus Only Calf Sale" was held Oct. 25 at the Mobridge (SD) Livestock Auction. Bryan Gill, Gill Red Angus, who also serves on the commercial marketing committee for the Red Angus Association of America, seized the opportunity to work with Mobridge Livestock and market his preferred breed. Their joint efforts brought together a set of feeder calves and bred heifers that represented the largest single-offering of Red Angus-influenced genetics across the country.

"Over the years it has been obvious that the calf market in South Dakota and Nebraska is stronger than most anywhere else in the country, while the market at Mobridge Livestock is as strong or stronger than anywhere else as well, especially with Red Angus calves," Gill said.

Gill Red Angus worked closely with Mobridge Livestock to get Red Angus cattle consigned to the sale, which totaled just under 4,000 head on sale day. "The whole idea was to gain more attention to the high-quality Red Angus calves in this area. Mobridge Livestock deserves a lot of attention and credit for holding this sale as they have always been willing to go the extra mile to help us and our customers out. They are true promoters of the breed," Gill said.

Promoting the breed is second nature to Gill, who uses Facebook and other media outlets to alert commercial cattlemen about both the breed and his own operation, located near Timber Lake, SD. Find them online at www.gillredangus.com.

"We work hard all year long promoting the Red Angus breed, as it wasn't that long ago that the red hides seemed to be discounted compared to their black brothers, and they still are in other areas of the country," admitted Gill.

"In our area, the demand is extremely strong for Red Angus, especially Red Angus replacement heifers. We are in a small pocket where several of the commercial ranches in this area breed Red Angus bulls to Red Angus cows, and because of this, the demand for the heifers in our area has gotten national attention," he continued.

"By holding this sale, we hoped to gather more feeders together who want to feed Red Angus-sired calves, and it did just that, as we had several feeders and buyers contact us before the sale who don't normally purchase out of Mobridge Livestock. Several of these feeders either showed up or left orders and purchased some high-quality steers and heifers at a premium. I truly think this sale will do good things for the breed."

The promotional effort and the size of the offering at the First Ever Red Angus Only Calf Sale paid off. Sale highlights:

• Firesteel, SD steers weighing 537 pounds brought $169 per hundredweight;

• Firesteel, SD steers weighing 617 pounds brought $1.67 per hundredweight;

• Timber Lake SD steers weighing 672 pounds brought $1.57 per hundredweight;

• Almont, ND steers weighing 564 pounds brought $1.65 per hundredweight;

• McIntosh, ND steers weighing 555 pounds brought $165.75 per hundredweight;

• Firesteel, SD heifers weighing 532 pounds brought $1.82 per hundredweight;

• Mobridge, SD heifers weighing 544 pounds brought $1.80 per hundredweight;

• McIntosh, SD heifers weighing 496 pounds brought $1.81 per hundredweight;

• Trail City, SD heifers weighing 477 pounds brought $1.81 per hundredweight; and

• McIntosh, SD heifers weighing 565 pounds brought $1.76 per hundredweight.

"This was the absolute best set of cattle I have ever seen sell at one place; they were just nice, big red cattle for sure," reported Craig Collett, who manages a 10,000-head feedlot near Flagler, CO.

"When it comes to selling your cattle at the top, developing a good reputation for having top-quality cattle and having everything done to them is very important," Gill said. "Developing this reputation is not easy and takes several years to get it done, but when you earn this reputation, it definitely pays off.

"We actually get phone calls from potential buyers asking about specific ranch's cattle. This is something you earn by having your good cattle at auction in front of buyers year after year. We hope to make this sale an annual event, and I believe it will only get more popular as we go. As the word spreads that this is a great place to purchase top-quality Red Angus calves, the interest and demand will only get stronger. Within 150 miles of Mobridge, you can find nearly 1,500 head of Red Angus breeding bulls for sale annually. There are lots of Red Angus calves available in this area each fall."

The buzz is all about Red Angus cattle this week, and Mobridge Livestock was a one-stop-shop for high-quality feeder calves and breeding stock. For more information on the breed, visit www.redangus.org.


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Tri-State Livestock News Updated Aug 14, 2012 04:16PM Published Oct 28, 2011 11:32AM Copyright 2011 Tri-State Livestock News. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.