Sabrina "Bree" Poppe was named publisher of Tri-State Livestock News and Farmer & Rancher Exchange in March of this year.
Poppe, 34 years old, brings life-long agriculture experience to the publisher position and is passionate about how these publications serve communities in the region.
"As agriculture enters the 21st century, it needs a voice to keep Americans connected to their farmers and ranchers," Poppe said. "I've always perceived this as being honorable and paramount. I feel very fortunate that my personal life collided with my professional life in regard to ranching and agricultural marketing and news - they go hand-in-hand."
Poppe grew up ranching in eastern Oregon, Washington and northern Idaho. Her young life was full of western values (Hard work makes for honest, simple folks. Always ride for the brand. Talk less and say more. Always start what you finish.), Patriotism and a commitment to agriculture. This coupled with an Ag Business and Marketing degree from Fort Lewis College, Durango, CO and professional experience has shaped Poppe's innovation and progression in agriculture and media.
"I feel it is important to be a voice and take ownership in agriculture's future, and feel very honored to be a part of Tri-State Livestock News' dedication to our agricultural roots, and their investment into the communities in which we live," Poppe said.
Poppe began her career with Swift Communications in 2004 as an advertising account manager for Rocky Mountain Fence Post in southeast Colorado. In this position she helped clients grow their agribusiness and established partnerships with the Colorado Cattlemen's Association and Colorado Horse Council.
"I am delighted that we were able to find such proven talent on our staff," said Bart Smith, who oversees the company's agriculture publications TSLN, FRE, The Rocky Mountain Fence Post and Plains Fence Post, as well as newspapers in Greeley and Windsor, CO.
"Sabrina brings the perfect blend of excellent business and marketing skills, along with hands-on experience in livestock and agriculture. She joins a great team in place at our South Dakota publications."
Previously, Poppe was an agriculture sales consultant and developed cattle and horse sales. She worked at Town & Country Foods marketing all-natural, grass-fed beef to the Denver communities and educating customers about processing and grading practices. She also worked as a territory manager for ABS Global for the Front Range. She employed many of her talents with Palmer Divide Ranches, helping develop a multi-talented horse offering and implementing rotational grazing and management practices.
She and husband, Jake, have deep roots in the cattle and horse industries. Together they've ranched Colorado's Front Range since 2003, focused on raising strong, maternal females with high-performing genetics. They implement traditional ranching practices - caring for land and livestock while offering a helping hand to neighbors. They've prided themselves on having great horses, which Poppe describes as "sure footed, full of cowsense and good boned, with a gentle, hard-working disposition - and easy on the eyes." The Poppes enjoy team roping and rodeos. They have two sons, Tate and Trace, whom they enjoy taking to ropings, rodeos and events between spring and fall work.
In her role as publisher, Poppe leads TSLN and FRE's staff of professional marketing solution experts, talented graphic and creative personnel and award-winning editorial and layout staff, in addition to managing the business operations of both newspapers.
"On broad, proud shoulders they all carry a sense of ownership, express dedication and commitment to our audience and our customers, and consistently deliver what they promise," Poppe said of the staff. "They are dedicated to cultivating and delivering integrated marketing tools required by our customers for their business to grow and thrive in our industry. I'm honored to be part of this organization."
TSLN and FRE have served the agribusiness community for decades. In 2012, TSLN celebrates 50 years of publishing timely market and production information, while 2011 marked FRE's 30th anniversary. As technology evolves, so have these publications with not only with their print product, but digital components at tsln.com. There readers can find up-to-the-minute job postings, classified ad listings and sale reports.
Swift Communications is family-owned company that publishes newspapers in South Dakota, Colorado, Nevada, Oregon and California. TSLN and FRE work closely with their sister agriculture publication, The Rocky Mountain and Plains Fence Post, based in Colorado and Nebraska.
Contact Poppe at firstname.lastname@example.org or 605-639-0356.