Tri-State Livestock News is pleased to announce that Chris Effling has been added to our Livestock Marketing Department. Effling will offer marketing opportunities and ring service to the East River Territory of North Dakota, South Dakota and Nebraska. “I am excited to be involved with Tri-State Livestock News, it’s a paper I have read since I was very young, and I think it has a tradition,” Effling said.
Effling started as a fieldman while working for the American Hereford Association and then he spent two years working for Farm Progress.
Raised on a commercial cow/calf operation near Clear Lake, SD, Effling has always enjoyed working with people especially when working with people involved in the livestock industry. “I wouldn’t be doing what I do today if it wasn’t for 4-H, FFA and Junior breed associations. That’s what really sparked my interest in the pure-bred business, “Effling said. He commented that as a young person he had many people help him and he learned that it is important to always return the favor, “that’s an attitude I take seriously.”
Effling, wife Kristi, and daughters Cagney, 13, Chesney, 10, and Kenidey, 6, are all involved in the livestock business with Effling’s in-laws. Because he stays in the cattle business with his family, Effling feels it keeps him in tune with his customers. “I think it’s important to have hands on experience,” Effling added.
“We welcome Chris, and are looking forward to the experience and vision he brings with him. His deep and dedicated community involvement will be a great asset for us and our producers. We look forward to his passion and evident commitment to the industry,” Bree Poppe, publisher of Tri-State Livestock News and Farmer & Rancher Exchange said.
Effling joins a progressive staff at Tri-State Livestock News. In June, previous director of ring service, Doug Hogan, resigned from the position to pursue a career opportunity in the livestock feed and nutrition industry in Western South Dakota. Scott Dirk, established fieldman and ringman was recently promoted to Director of Field Services. Dirk has worked as a ringman for 15 years in the region, and has been with the company since 2009. Dirk will continue to cover the West River Territory of South Dakota, North Dakota, and Nebraska in addition to his overseeing the livestock marketing department. His responsibilities will include organizing and marketing the expanding department, representing Tri-State Livestock News at area events and tours, and developing innovative and progressive marketing tools necessitated by the progressing seedstock industry.