Are you ready for mandatory COOL? | TSLN.com

Are you ready for mandatory COOL?

Dillon M Feuz

Livestock Marketing Specialist, Utah State University

perhaps i should have titled this article “why government intervention is seldom a good thing,” then you would know my bias and could decide if you wanted to keep reading. in case you are not aware, mandatory country of origin labeling (mcool) is set to go into effect on sept. 30, 2008. since anyone buying or selling calves, yearlings, cows, or bulls this fall will be impacted, i will first outline what your minimum responsibilities are to be in compliance with the legislation. then if i have the space left in this column you will get my rant on this poorly conceived and poorly written legislation.

perhaps i should have titled this article “why government intervention is seldom a good thing,” then you would know my bias and could decide if you wanted to keep reading. in case you are not aware, mandatory country of origin labeling (mcool) is set to go into effect on sept. 30, 2008. since anyone buying or selling calves, yearlings, cows, or bulls this fall will be impacted, i will first outline what your minimum responsibilities are to be in compliance with the legislation. then if i have the space left in this column you will get my rant on this poorly conceived and poorly written legislation.

Email Dillon Feuz at dillon.feuz@usu.edu

For more information, visit http://cattlemarketanalysis.org

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