Beef Bucks: Give the gift of beef | TSLN.com

Beef Bucks: Give the gift of beef

Alaina Mousel

Courtesy photo"It's a million dollar picture," said Bob Montross. "We need a photo like that in every major city. It helps draw attention to the industry."

Having trouble finding a gift for that hard-to-shop for person? Look no further. The gift everyone wants to receive is beef. And perhaps one of the easiest ways to do that is by getting your hands on Beef Bucks.

Unfamiliar? It shouldn’t be. Beef Bucks, Inc. began in 1997 when a handful of South Dakota cattle producers put their heads together to come up with a way to promote beef.

“Our only objective is to help people buy beef,” said Bob Montross, vice president of Beef Bucks, Inc. He and his wife Nancy raise cattle near De Smet, SD and helped form the organization.

Beef Bucks are prepaid checks in $5, $10 and $20 denominations that can purchase beef anywhere in the U.S. Visa debit cards ranging from $25-$500 are also available. It costs $4 to activate the debit card and $2 to reload.

To redeem, simply treat Beef Bucks like any other cash or debit card, and pay the provider. The merchant can put their name in the “Pay to the order of” section of the check and deposit it along with other transactions.

“We want the next form of currency in the U.S. to be Beef Bucks and every man, woman and child to use them to buy beef,” Montross said.

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Beef Bucks aren’t just a local novelty, either. Montross said their organization has sent Beef Bucks all across the U.S. and became a “million dollar club” a long time ago. “When you think of five-, ten-, or twenty-dollar increments, imagine how many Beef Bucks that must be,” he said.

Montross goes on to explain that Beef Bucks, Inc. doesn’t have affiliations with industry groups such as NCBA or R-CALF. They also don’t utilize beef checkoff dollars. “We’re as grassroots of an organization as you can be,” explained Montross.

As demand for Beef Bucks has grown, so have the volunteer base. A board of directors assists in planning and executing tasks, which include distributing Beef Bucks, providing scholarships, assisting at industry events and fundraising. Their annual golf tournament will be Aug. 20 at the Municipal Golf Course in Brandon, SD.

Each year Beef Bucks, Inc. provides at least one scholarship to an individual attending post-secondary education (including non-traditional students who decide to get more schooling). They also pay up to 20 scholarships for SDSU’s BEEF 2020 program held each January.

For more information about Beef Bucks, visit http://beefbucks.org, or call 1-888-640-MEAT. Several SD-area businesses and banks also carry Beef Bucks for purchase.

Having trouble finding a gift for that hard-to-shop for person? Look no further. The gift everyone wants to receive is beef. And perhaps one of the easiest ways to do that is by getting your hands on Beef Bucks.

Unfamiliar? It shouldn’t be. Beef Bucks, Inc. began in 1997 when a handful of South Dakota cattle producers put their heads together to come up with a way to promote beef.

“Our only objective is to help people buy beef,” said Bob Montross, vice president of Beef Bucks, Inc. He and his wife Nancy raise cattle near De Smet, SD and helped form the organization.

Beef Bucks are prepaid checks in $5, $10 and $20 denominations that can purchase beef anywhere in the U.S. Visa debit cards ranging from $25-$500 are also available. It costs $4 to activate the debit card and $2 to reload.

To redeem, simply treat Beef Bucks like any other cash or debit card, and pay the provider. The merchant can put their name in the “Pay to the order of” section of the check and deposit it along with other transactions.

“We want the next form of currency in the U.S. to be Beef Bucks and every man, woman and child to use them to buy beef,” Montross said.

Beef Bucks aren’t just a local novelty, either. Montross said their organization has sent Beef Bucks all across the U.S. and became a “million dollar club” a long time ago. “When you think of five-, ten-, or twenty-dollar increments, imagine how many Beef Bucks that must be,” he said.

Montross goes on to explain that Beef Bucks, Inc. doesn’t have affiliations with industry groups such as NCBA or R-CALF. They also don’t utilize beef checkoff dollars. “We’re as grassroots of an organization as you can be,” explained Montross.

As demand for Beef Bucks has grown, so have the volunteer base. A board of directors assists in planning and executing tasks, which include distributing Beef Bucks, providing scholarships, assisting at industry events and fundraising. Their annual golf tournament will be Aug. 20 at the Municipal Golf Course in Brandon, SD.

Each year Beef Bucks, Inc. provides at least one scholarship to an individual attending post-secondary education (including non-traditional students who decide to get more schooling). They also pay up to 20 scholarships for SDSU’s BEEF 2020 program held each January.

For more information about Beef Bucks, visit http://beefbucks.org, or call 1-888-640-MEAT. Several SD-area businesses and banks also carry Beef Bucks for purchase.

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