Beef leaders meet at 2010 Youth Beef Industry Council | TSLN.com

Beef leaders meet at 2010 Youth Beef Industry Council

Amanda Nolz

Photo by Amanda NolzDaren Williams with NCBA hosted a Masters of Beef Advocacy (MBA) commencement and training session at the 2010 Youth Beef Industry Council meeting recently.

More than 100 young people met for the 2010 Youth Beef Industry Council (YBIC) meeting in Minneapolis, MN on March 25-27, 2010. The group of young people comprised of junior board members for breed associations, as well as cattlemen’s groups from across the country. Team building, discussions on industry issues and even a trip to the Mall of America were on the agenda for the participants, and special attention was made to teach the participants about sharing the agriculture story with consumers, as well as using marketing tools to promote beef products.

There was a full line up of dynamic speakers to work with the young people in attendance. Topics discussed included: genetic factors affecting reproduction, feedlot performance and carcass quality, availability of electronic identification systems, updates on global market systems, DNA testing and its purpose, using social networks to promote breeds and beef products and finally, the importance of marketing and advertising. Daren Williams with NCBA hosted a Masters of Beef Advocacy (MBA) commencement and training session, where he shared the importance of educating our consumers to bolster beef demand.

More than 100 young people met for the 2010 Youth Beef Industry Council (YBIC) meeting in Minneapolis, MN on March 25-27, 2010. The group of young people comprised of junior board members for breed associations, as well as cattlemen’s groups from across the country. Team building, discussions on industry issues and even a trip to the Mall of America were on the agenda for the participants, and special attention was made to teach the participants about sharing the agriculture story with consumers, as well as using marketing tools to promote beef products.

There was a full line up of dynamic speakers to work with the young people in attendance. Topics discussed included: genetic factors affecting reproduction, feedlot performance and carcass quality, availability of electronic identification systems, updates on global market systems, DNA testing and its purpose, using social networks to promote breeds and beef products and finally, the importance of marketing and advertising. Daren Williams with NCBA hosted a Masters of Beef Advocacy (MBA) commencement and training session, where he shared the importance of educating our consumers to bolster beef demand.

More than 100 young people met for the 2010 Youth Beef Industry Council (YBIC) meeting in Minneapolis, MN on March 25-27, 2010. The group of young people comprised of junior board members for breed associations, as well as cattlemen’s groups from across the country. Team building, discussions on industry issues and even a trip to the Mall of America were on the agenda for the participants, and special attention was made to teach the participants about sharing the agriculture story with consumers, as well as using marketing tools to promote beef products.

There was a full line up of dynamic speakers to work with the young people in attendance. Topics discussed included: genetic factors affecting reproduction, feedlot performance and carcass quality, availability of electronic identification systems, updates on global market systems, DNA testing and its purpose, using social networks to promote breeds and beef products and finally, the importance of marketing and advertising. Daren Williams with NCBA hosted a Masters of Beef Advocacy (MBA) commencement and training session, where he shared the importance of educating our consumers to bolster beef demand.

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More than 100 young people met for the 2010 Youth Beef Industry Council (YBIC) meeting in Minneapolis, MN on March 25-27, 2010. The group of young people comprised of junior board members for breed associations, as well as cattlemen’s groups from across the country. Team building, discussions on industry issues and even a trip to the Mall of America were on the agenda for the participants, and special attention was made to teach the participants about sharing the agriculture story with consumers, as well as using marketing tools to promote beef products.

There was a full line up of dynamic speakers to work with the young people in attendance. Topics discussed included: genetic factors affecting reproduction, feedlot performance and carcass quality, availability of electronic identification systems, updates on global market systems, DNA testing and its purpose, using social networks to promote breeds and beef products and finally, the importance of marketing and advertising. Daren Williams with NCBA hosted a Masters of Beef Advocacy (MBA) commencement and training session, where he shared the importance of educating our consumers to bolster beef demand.

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