‘Beef on a Budget’ blog works to increase beef demand | TSLN.com

‘Beef on a Budget’ blog works to increase beef demand

Amanda Nolz

Southwestern Stir Fry, Ann-Lisa Giannini's favorite recipe on the website.

The U.S. beef cowherd is at a historical low, with a declining supply of cattle and fewer producers in the business. This presents an opportunity for ranchers willing to weather the economic storm, and economists predict a better year in 2011, if only beef demand would improve. In an effort to increase the demand for beef products, two ranch girls at Oklahoma State University (OSU) have teamed up to develop an exciting new blog to educate consumers about beef cuts, preparation and nutrition. The blog is called ‘Beef on a Budget,’ and it aims to get consumers excited about putting beef on the dinner table again, and it shows exactly how they can do just that without breaking the bank.

Anna-Lisa Giannini from California and Amy Brown from Texas met in a photography class at OSU, where they immediately became good friends upon discovering common interests in beef cattle, ranching, faith and family. Both missing home and their cattle operations, they decided to combine their shared passion for the beef industry and work to help their families back home by improving beef demand, and so ‘Beef on a Budget’ was born.

The U.S. beef cowherd is at a historical low, with a declining supply of cattle and fewer producers in the business. This presents an opportunity for ranchers willing to weather the economic storm, and economists predict a better year in 2011, if only beef demand would improve. In an effort to increase the demand for beef products, two ranch girls at Oklahoma State University (OSU) have teamed up to develop an exciting new blog to educate consumers about beef cuts, preparation and nutrition. The blog is called ‘Beef on a Budget,’ and it aims to get consumers excited about putting beef on the dinner table again, and it shows exactly how they can do just that without breaking the bank.

Anna-Lisa Giannini from California and Amy Brown from Texas met in a photography class at OSU, where they immediately became good friends upon discovering common interests in beef cattle, ranching, faith and family. Both missing home and their cattle operations, they decided to combine their shared passion for the beef industry and work to help their families back home by improving beef demand, and so ‘Beef on a Budget’ was born.

The U.S. beef cowherd is at a historical low, with a declining supply of cattle and fewer producers in the business. This presents an opportunity for ranchers willing to weather the economic storm, and economists predict a better year in 2011, if only beef demand would improve. In an effort to increase the demand for beef products, two ranch girls at Oklahoma State University (OSU) have teamed up to develop an exciting new blog to educate consumers about beef cuts, preparation and nutrition. The blog is called ‘Beef on a Budget,’ and it aims to get consumers excited about putting beef on the dinner table again, and it shows exactly how they can do just that without breaking the bank.

Anna-Lisa Giannini from California and Amy Brown from Texas met in a photography class at OSU, where they immediately became good friends upon discovering common interests in beef cattle, ranching, faith and family. Both missing home and their cattle operations, they decided to combine their shared passion for the beef industry and work to help their families back home by improving beef demand, and so ‘Beef on a Budget’ was born.

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