Butch and Darrell Schuler: 2010 Red Angus Pioneer Breeder of the Year
November 5, 2010
Schuler-Olsen Ranch of Bridgeport, NE, received the 2010 Red Angus Association of America (RAAA) Pioneer Breeder of the Year Award at the National Red Angus Convention in Springfield, MO, Sept. 16-17, 2010. Melvin Leland of Sidney, MT, and Kenda Ponder of Denton, TX, presented the award to Darrell and the late Mary Lou Schuler, their son Butch and his wife Susan.
“Schulers represent a long-established Red Angus program that exemplifies the commitment and dedication of so many of the pioneer breeders in our breed’s history,” said fellow seedstock producer Melvin Leland.
The Schulers were first introduced to Red Angus when they purchased yearling grass cattle and were unable to sell the Red Angus heifers with the rest of the group. They kept them in their commercial herd and were so impressed with their calves that they purchased Red Angus bulls to use as a cross on their Hereford cows. They began adding Red Angus cows and built up a herd of registered stock.
“They developed one of the most data-intense programs in the breed with many years of successful sales,” said Leland. “Their reputation as seedstock producers is widely known and respected with years of accumulated carcass and feedlot data.”
Darrell Schuler was elected president of the RAAA in 1986 when the Association was essentially broke. Schuler was so committed to the breed that he signed a personal bank note using their ranch as collateral in order to keep the RAAA functioning. Darrell also spent two or three days a month at the RAAA office in Denton, TX, managing the business of the Association. At the end of his term, the RAAA was back on sound financial footing.
“While Darrell was the face and voice that most knew as Schuler Red Angus, his late wife Mary Lou was the backbone, holding everything together,” said Kenda Ponder, RAAA Member Services Director.
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Mary Lou was meticulous in everything she did whether she was in the A.I. corral or maintaining the bookkeeping and cattle registrations. Her son, Butch, continues her tradition of analytical thinking and attention to detail.
Butch grew up with Red Angus as a member of the Junior Red Angus Association. Today, he has established a worldwide presence in the breed, serving on Marketing and Technical Committees and played a key role in many Brain Trust Sessions. He is currently serving on the Breed Improvement and Strategic Planning Committees, as well as the Technical Advancement Committee.
Butch’s wife Susan contributes to the ranch the through the day-to-day activities as well as raising their family. She currently serves on the Registration Committee and provides valuable input to help guide RAAA policy.
“The Schuler family continues to value the same hard work and dedication to producing consistently functional cattle that help sustain their customers’ profitability. Today, Butch, Susan and family continue the Schuler-Olsen legacy of commitment to the beef industry as one of Red Angus’ elite seedstock producers,” concluded Ponder.