Campaign uncovers America’s love affair with beef | TSLN.com

Campaign uncovers America’s love affair with beef

Amanda Nolz

Melissa Slagle, Trade Media Manager for the Cattlemen's Beef Board

February is truly the month for love and romance, and the beef checkoff is spreading the word about America’s love affair with beef with a campaign called, “I Heart Beef.” A recent checkoff survey of consumers showed that 53 percent of Americans identify filet mignon as the food most associated with candlelight romance, and 50 percent think this beef cut is also the best way to say, “I love you.”

With the smell of romance and beef in the air, the checkoff’s “I Heart Beef” campaign also promotes the protein as a part of a heart healthy diet, which coincides with February’s American Heart Health Month. The study revealed that only 43 percent of respondents think that beef is heart healthy, when, in fact, research shows that lean beef can be an important part of a heart healthy diet.

With fun “I Heart Beef” pins, bumper stickers and statistics to pass around, the beef checkoff is equipping beef producers with the tools they need to promote beef as a romantic addition to a heart healthy life. Melissa Slagle, Trade Media Manager for the Cattlemen’s Beef Board (CBB), along with Karli Freeman and Michele Murray with the National Cattlemen’s Beef Association (NCBA) said the campaign has been a true success, and they invite producers to continue sharing the positive news about beef in the upcoming months.

February is truly the month for love and romance, and the beef checkoff is spreading the word about America’s love affair with beef with a campaign called, “I Heart Beef.” A recent checkoff survey of consumers showed that 53 percent of Americans identify filet mignon as the food most associated with candlelight romance, and 50 percent think this beef cut is also the best way to say, “I love you.”

With the smell of romance and beef in the air, the checkoff’s “I Heart Beef” campaign also promotes the protein as a part of a heart healthy diet, which coincides with February’s American Heart Health Month. The study revealed that only 43 percent of respondents think that beef is heart healthy, when, in fact, research shows that lean beef can be an important part of a heart healthy diet.

With fun “I Heart Beef” pins, bumper stickers and statistics to pass around, the beef checkoff is equipping beef producers with the tools they need to promote beef as a romantic addition to a heart healthy life. Melissa Slagle, Trade Media Manager for the Cattlemen’s Beef Board (CBB), along with Karli Freeman and Michele Murray with the National Cattlemen’s Beef Association (NCBA) said the campaign has been a true success, and they invite producers to continue sharing the positive news about beef in the upcoming months.

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February is truly the month for love and romance, and the beef checkoff is spreading the word about America’s love affair with beef with a campaign called, “I Heart Beef.” A recent checkoff survey of consumers showed that 53 percent of Americans identify filet mignon as the food most associated with candlelight romance, and 50 percent think this beef cut is also the best way to say, “I love you.”

With the smell of romance and beef in the air, the checkoff’s “I Heart Beef” campaign also promotes the protein as a part of a heart healthy diet, which coincides with February’s American Heart Health Month. The study revealed that only 43 percent of respondents think that beef is heart healthy, when, in fact, research shows that lean beef can be an important part of a heart healthy diet.

With fun “I Heart Beef” pins, bumper stickers and statistics to pass around, the beef checkoff is equipping beef producers with the tools they need to promote beef as a romantic addition to a heart healthy life. Melissa Slagle, Trade Media Manager for the Cattlemen’s Beef Board (CBB), along with Karli Freeman and Michele Murray with the National Cattlemen’s Beef Association (NCBA) said the campaign has been a true success, and they invite producers to continue sharing the positive news about beef in the upcoming months.

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