Concert Will Promote South Dakota Beef & Feed The Hungry | TSLN.com

Concert Will Promote South Dakota Beef & Feed The Hungry

South Dakota agriculturalists have teamed up to put together a benefit concert called "The Prime Time Gala" this summer. The South Dakota Cattlemen's Foundation's benefit concert will feature country music star Gary Allan, and proceeds of the event will benefit Feeding South Dakota. The concert will be held June 14 at the Sioux Falls Arena and Convention Center.

The event will include a beef banquet and concert, and the goal is to raise $100,000 for Feeding South Dakota, particularly to help raise money to secure protein for the hungry in the state. Gary Allan is known for hit songs such as "It Ain't The Whiskey," "Every Storm," "Best I Ever Had," and "Watching Airplanes."

"This project is important to me because of how close to home this issue is," said Ryan Eicher, South Dakota Cattlemen's Foundation board member. "It came as a real surprise when examining charities to benefit from the Prime Time Gala, on how staggering the hunger statistics in South Dakota are. Feeding South Dakota delivered 12.5 million lbs. of food in all 66 counties. When we heard only 5 percent of that is animal protein, we knew we had to help. It's also important that as an industry, we can be proud of raising the kind of safe, nutritious product that can provide so much to those who are hungry."

The South Dakota Cattlemen's Foundation was developed a year ago to tackle this project. Feeding South Dakota is a hunger relief organization that helps eliminate hunger in the state with the help of donations from local residents. Every week, Feeding South Dakota assists in providing temporary food assistance to approximately 21,000 hungry individuals and families in the state, as well as contributing food to the BackPack Program, which gives food every weekend to over 5,000 kids who might otherwise go hungry.

"Founders wanted to host an event that not only highlighted the beef industry in South Dakota, but also brought some attention to how vital of a pursuit food production is," added Eichler. "I think a lot of Midwesterners are as unaware as I was about how dire the hunger problem is in our own backyard."

Tickets for the Prime Time Gala and concert can be purchased from the Sioux Falls Arena box office or ticketmaster.com. For a full table, contact Jean Wilkinson at 605-203-1159.

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"People can expect two big things when they attend the Prime Time Gala," Eicher explained. "First, they will experience the largest beef promotion in South Dakota's history. We are expecting 900+ in attendance at the Gala. It will feature a world-class speaker, a high-quality live auction, and most importantly, a great steak dinner. If you purchase a Gala ticket, you will also receive preferred seating at the Gary Allan concert. Second, and just as important, all the proceeds from the event will equal the largest fundraiser of it's kind for Feeding South Dakota."

This event not only helps alleviate hunger in the state but it also showcases the South Dakota beef industry — a win-win for cattlemen whose livelihood depends on bolstering beef demand and whose business model produces nourishing beef to put on the dinner table. F

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