Consumers are from Venus, farmers are from Mars | TSLN.com

Consumers are from Venus, farmers are from Mars

Amanda Nolz

Photo by Amanda Nolz

As farming and ranching continues to evolve in terms of size, scale and technology use, idealized beliefs of what food production should look like has created a huge gap between public expectations and the reality of today’s ranching industry. This disconnect creates problems as special interest groups, sensationalized media and political bureaucrats continue to push forward their agendas while also pushing away from America’s food producers.

In order to bridge the gap, Charlie Arnot, CEO of the Center for Food Integrity and Founder, President of CMA Consulting, helps producers understand what consumers expect from today’s farmers and ranchers, while illustrating how the industry can help build public trust and support between consumers and producers, once again.

As farming and ranching continues to evolve in terms of size, scale and technology use, idealized beliefs of what food production should look like has created a huge gap between public expectations and the reality of today’s ranching industry. This disconnect creates problems as special interest groups, sensationalized media and political bureaucrats continue to push forward their agendas while also pushing away from America’s food producers.

In order to bridge the gap, Charlie Arnot, CEO of the Center for Food Integrity and Founder, President of CMA Consulting, helps producers understand what consumers expect from today’s farmers and ranchers, while illustrating how the industry can help build public trust and support between consumers and producers, once again.

As farming and ranching continues to evolve in terms of size, scale and technology use, idealized beliefs of what food production should look like has created a huge gap between public expectations and the reality of today’s ranching industry. This disconnect creates problems as special interest groups, sensationalized media and political bureaucrats continue to push forward their agendas while also pushing away from America’s food producers.

In order to bridge the gap, Charlie Arnot, CEO of the Center for Food Integrity and Founder, President of CMA Consulting, helps producers understand what consumers expect from today’s farmers and ranchers, while illustrating how the industry can help build public trust and support between consumers and producers, once again.

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