Consumers say HSUS most credible source for farm animal care information | TSLN.com

Consumers say HSUS most credible source for farm animal care information

In sobering news for the livestock industry, a new survey finds that consumers rate the Humane Society of the United States (HSUS) as the most credible source for information about farm animal care. The survey was conducted by the Center for Food Integrity (CFI) and the results were unveiled by CFI’s CEO Charlie Arnot Oct. 6, 2010 at the Chicago Food System Summit.

The survey showed that 15.9 percent of respondents rated HSUS as the most credible source of care information. That was followed by 12.3 percent who think farm animal veterinarians are credible sources, followed by 12 percent for USDA representatives, and 11.5 percent for People for the Ethical Treatment of Animals (PETA).

Farmers who operate large livestock operation ranked last, at 5.5 percent. “The closer you are to a profit motivation, the greater your credibility deficit,” Arnot said. To determine the rankings, consumers were asked not to rank the sources, but instead to specify the most and least credible from a given set of choices.

On its Web site, CFI said it was established in 2007 “to increase consumer trust and confidence in the contemporary U.S. food system…our member organizations represent each segment of the food chain, including farmers and ranchers, processors and companies…and government.”

In sobering news for the livestock industry, a new survey finds that consumers rate the Humane Society of the United States (HSUS) as the most credible source for information about farm animal care. The survey was conducted by the Center for Food Integrity (CFI) and the results were unveiled by CFI’s CEO Charlie Arnot Oct. 6, 2010 at the Chicago Food System Summit.

The survey showed that 15.9 percent of respondents rated HSUS as the most credible source of care information. That was followed by 12.3 percent who think farm animal veterinarians are credible sources, followed by 12 percent for USDA representatives, and 11.5 percent for People for the Ethical Treatment of Animals (PETA).

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Farmers who operate large livestock operation ranked last, at 5.5 percent. “The closer you are to a profit motivation, the greater your credibility deficit,” Arnot said. To determine the rankings, consumers were asked not to rank the sources, but instead to specify the most and least credible from a given set of choices.

On its Web site, CFI said it was established in 2007 “to increase consumer trust and confidence in the contemporary U.S. food system…our member organizations represent each segment of the food chain, including farmers and ranchers, processors and companies…and government.”

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