Former PRCA bareback rider hooks check in Shark Tank | TSLN.com

Former PRCA bareback rider hooks check in Shark Tank

Former PRCA bareback rider Ryan "Cowboy" Ehmann appeared on ABC-TV's Shark Tank March 8, and came away with a $120,000 investment from one of the show's panelists to expand Ehmann's weight loss and fitness business.

Ehmann, of Mead, CO, runs the Firm Body Boot Camp out of a gym in Loveland, CO, where he teaches his Cowboy Fit Zone methodology. He has also developed a product he calls Lose 12 Inches with 12 Workouts that he markets on multiple websites.

Ehmann presented his enthusiastic pitch to the full panel of six entrepreneurs on the network television show, offering 25 percent of the profit from his business in exchange for the $120,000 in capital he was seeking.

Daymond John, the president and CEO of the FUBU clothing company, made the investment based as much on Ehmann's personality and utter commitment to succeed as he did on the business model.

The 41-year-old Ehmann bought his PRCA card in 1999 and competed in ProRodeo through the 2006 season.

Shark Tank, based on a show originally developed in Japan, features a panel of entrepreneurs and business executives called "sharks," who consider pitches from other entrepreneurs seeking funding for their business or product.

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In the March 8 episode, Ehmann appeared alongside groups that proposed throwing dance parties for kids with a traveling disco and the production of a damage-proof cell phone. F

–PRCA

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