Huset’s Speedway ‘Beef Night at the Races’ celebrates summer grilling | TSLN.com

Huset’s Speedway ‘Beef Night at the Races’ celebrates summer grilling

Racing fans that turned out for Huset’s Speedway Memorial Day races in Brandon, SD, enjoyed more than just fast cars, red checkered flags, wild crashes and flying mud – they were also offered a free beef supper courtesy of the South Dakota Cattlemen’s Auxiliary and the South Dakota beef checkoff program.

For the sixth year in a row, the Auxiliary has partnered with Huset’s Speedway and KXRB radio announcer Mark Tassler to promote beef throughout the month of May, also known as “Beef Month.”

During the racing season, Tassler talks about beef, both at the track as well as on KXRB. A beef billboard at Huset’s and beef ads in the racing program entice race lovers to cheer for beef. The month-long recognition culminated with Beef Night at the Races on Memorial Day.

“It’s a great night to be at the races, folks,” said Tassler. “We are celebrating May Beef Month with our annual Beef Night at the Races event, and ranchers with the South Dakota Cattlemen’s Auxiliary are on hand passing out free beef certificates, so take advantage of the opportunity and get yourself a track burger for supper tonight. Beef is a great part of a healthy, nutritious diet, and the Auxiliary members hope you will grill up beef all summer long!”

More than $1,500 in free track burgers were given away on Beef Night, as well as free admission for those who purchased $10 Beef Bucks at the gate. In addition, drawings for several $100 Beef Bucks VISA cards were awarded through a 50-50 raffle at the races. Kids were offered stickers, bracelets and race flags to help celebrate the event.

Auxiliary members in attendance included Judie and Donnie Blindauer; Sue and Mike Sibson; Calli Pritchard; Courtney Nolz; Mark, Sean and Sophia Sudenga; and Julie and Jarsley Sibson. Agriculture columnist Jim Woster also sang the National Anthem.

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Following the anthem and invocation, Mark Tassler, past winner of the South Dakota Beef Industry Council (SDBIC) Prime Promoter Award, interviewed Calli Pritchard in front of race fans about the benefits of beef. Pritchard is a past South Dakota Beef Ambassador and South Dakota Angus Queen. Pritchard is currently serving as a member of the American National CattleWomen’s National Beef Spokespersons Bureau, a team of individuals from across the country who promote beef to consumers, students and the media.

“With my position in the National Beef Spokespersons Bureau, I have the opportunity to travel across the state and the country to visit with consumers just like you about beef nutrition, safety and who we are as farmers and ranchers,” said Pritchard. “I also tackle tough subjects like animal welfare and dealing with activists. My goal is to regain your trust in food producers again, and I’m loving every minute of this opportunity to share my story!”

Unfortunately, about an hour into the races, a severe thunderstorm and tornado watch caused race officials to cancel the race. The upside is that South Dakota beef producers and those who pay the beef checkoff will have a second opportunity at Huset’s to celebrate Beef Night at the Races.

“We were able to get a lot of positive beef messages in at the races before the rain hit, but a second date later this summer will offer me the chance to sell a lot more Beef Bucks and promote beef throughout the entire racing season,” explained Tassler.

Auxiliary members will also have another opportunity to visit with this consumer group and spread the positive word about beef. At the next event, a stronger focus will be placed on debunking myths about red meat and cancer, as well as promoting the Beef Bucks program. Although the weather may have dampened the evening’s events, race fans will undoubtedly remember their free track burgers, courtesy of the state’s beef producers.

Racing fans that turned out for Huset’s Speedway Memorial Day races in Brandon, SD, enjoyed more than just fast cars, red checkered flags, wild crashes and flying mud – they were also offered a free beef supper courtesy of the South Dakota Cattlemen’s Auxiliary and the South Dakota beef checkoff program.

For the sixth year in a row, the Auxiliary has partnered with Huset’s Speedway and KXRB radio announcer Mark Tassler to promote beef throughout the month of May, also known as “Beef Month.”

During the racing season, Tassler talks about beef, both at the track as well as on KXRB. A beef billboard at Huset’s and beef ads in the racing program entice race lovers to cheer for beef. The month-long recognition culminated with Beef Night at the Races on Memorial Day.

“It’s a great night to be at the races, folks,” said Tassler. “We are celebrating May Beef Month with our annual Beef Night at the Races event, and ranchers with the South Dakota Cattlemen’s Auxiliary are on hand passing out free beef certificates, so take advantage of the opportunity and get yourself a track burger for supper tonight. Beef is a great part of a healthy, nutritious diet, and the Auxiliary members hope you will grill up beef all summer long!”

More than $1,500 in free track burgers were given away on Beef Night, as well as free admission for those who purchased $10 Beef Bucks at the gate. In addition, drawings for several $100 Beef Bucks VISA cards were awarded through a 50-50 raffle at the races. Kids were offered stickers, bracelets and race flags to help celebrate the event.

Auxiliary members in attendance included Judie and Donnie Blindauer; Sue and Mike Sibson; Calli Pritchard; Courtney Nolz; Mark, Sean and Sophia Sudenga; and Julie and Jarsley Sibson. Agriculture columnist Jim Woster also sang the National Anthem.

Following the anthem and invocation, Mark Tassler, past winner of the South Dakota Beef Industry Council (SDBIC) Prime Promoter Award, interviewed Calli Pritchard in front of race fans about the benefits of beef. Pritchard is a past South Dakota Beef Ambassador and South Dakota Angus Queen. Pritchard is currently serving as a member of the American National CattleWomen’s National Beef Spokespersons Bureau, a team of individuals from across the country who promote beef to consumers, students and the media.

“With my position in the National Beef Spokespersons Bureau, I have the opportunity to travel across the state and the country to visit with consumers just like you about beef nutrition, safety and who we are as farmers and ranchers,” said Pritchard. “I also tackle tough subjects like animal welfare and dealing with activists. My goal is to regain your trust in food producers again, and I’m loving every minute of this opportunity to share my story!”

Unfortunately, about an hour into the races, a severe thunderstorm and tornado watch caused race officials to cancel the race. The upside is that South Dakota beef producers and those who pay the beef checkoff will have a second opportunity at Huset’s to celebrate Beef Night at the Races.

“We were able to get a lot of positive beef messages in at the races before the rain hit, but a second date later this summer will offer me the chance to sell a lot more Beef Bucks and promote beef throughout the entire racing season,” explained Tassler.

Auxiliary members will also have another opportunity to visit with this consumer group and spread the positive word about beef. At the next event, a stronger focus will be placed on debunking myths about red meat and cancer, as well as promoting the Beef Bucks program. Although the weather may have dampened the evening’s events, race fans will undoubtedly remember their free track burgers, courtesy of the state’s beef producers.

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