Lauren Chase promotes ranching through social media | TSLN.com

Lauren Chase promotes ranching through social media

Bill Brewster

Photo by Bill BrewsterLauren Chase snaps an image of Marvin Feddes talking with his son, Tim, in the tractor. Chase's project involves documenting the ranching way of life in Montana and communicating that lifestyle to a non-agricultural audience through use of social media.

Working as a college intern last summer for the Montana Stockgrowers Association (MSGA) launched a life-changing appreciation for Montana’s ranching lifestyle for one city woman from Iowa.

The love affair with Montana’s ranching way of life started when Lauren Chase – a senior at the University of Iowa at the time – spent a number of months working as a multi-media communications intern in MSGA’s headquarters in Helena.

At the time, Chase traveled around the state to visit with ranch families where she filmed, videoed and recorded the way they care for their livestock, land and how they love this special lifestyle.

Now Chase is continuing with the project. After graduating with a degree from the University of Iowa in journalism and anthropology, she is now MSGA’s multi-media specialist, where she uses her youthful energy to follow the organization’s outreach mission. After a visit, she posts material on social media Web sites aiming to tell consumers about the ranch world and how it contributes to their culinary welfare.

During a recent field trip, she spent part of the day documenting the day-to-day operations at the Feddes Hereford Ranch of Manhattan. While there, she was given a tour of the ranch and its cattle by Marvin Feddes and his son, Tim. Another son, Dan, is also involved in the purebred ranching operation that Marvin started decades ago.

Through working with beef produces in Montana, Chase continues to be amazed by the ranching world.

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“During my internship, I traveled all over the most beautiful country I had ever seen to interview ranchers on camera in order to make videos for social media Web sites,” she said. “MSGA members welcomed me into their homes and patiently taught me about day-to-day operations. But, I learned so much more than that.

“I learned that ranching is a powerful connection with nature and it is a tangible feeling of warmth and comfort for family and neighbors and it is having the knowledge of chemistry, economics, biology, political science and some much more.”

Chase said the ranching way of life stems from work ethic and an affinity for livestock and the land.

Working as a college intern last summer for the Montana Stockgrowers Association (MSGA) launched a life-changing appreciation for Montana’s ranching lifestyle for one city woman from Iowa.

The love affair with Montana’s ranching way of life started when Lauren Chase – a senior at the University of Iowa at the time – spent a number of months working as a multi-media communications intern in MSGA’s headquarters in Helena.

At the time, Chase traveled around the state to visit with ranch families where she filmed, videoed and recorded the way they care for their livestock, land and how they love this special lifestyle.

Now Chase is continuing with the project. After graduating with a degree from the University of Iowa in journalism and anthropology, she is now MSGA’s multi-media specialist, where she uses her youthful energy to follow the organization’s outreach mission. After a visit, she posts material on social media Web sites aiming to tell consumers about the ranch world and how it contributes to their culinary welfare.

During a recent field trip, she spent part of the day documenting the day-to-day operations at the Feddes Hereford Ranch of Manhattan. While there, she was given a tour of the ranch and its cattle by Marvin Feddes and his son, Tim. Another son, Dan, is also involved in the purebred ranching operation that Marvin started decades ago.

Through working with beef produces in Montana, Chase continues to be amazed by the ranching world.

“During my internship, I traveled all over the most beautiful country I had ever seen to interview ranchers on camera in order to make videos for social media Web sites,” she said. “MSGA members welcomed me into their homes and patiently taught me about day-to-day operations. But, I learned so much more than that.

“I learned that ranching is a powerful connection with nature and it is a tangible feeling of warmth and comfort for family and neighbors and it is having the knowledge of chemistry, economics, biology, political science and some much more.”

Chase said the ranching way of life stems from work ethic and an affinity for livestock and the land.

editor’s note: lauren chase welcomes the chance to visit ranches and document their day-to-day real life activities. if interested in having chase visit, contacted her via e-mail at lauren@mtbeef.org; or call 406-442-3420. msga’s web site is http://www.mtbeef.org.

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