Lots of Learning at Cattlemen’s College in San Diego Jan. 26-27 | TSLN.com

Lots of Learning at Cattlemen’s College in San Diego Jan. 26-27

A rapidly changing cattle market is unforgiving when it comes to dealing with producers who won't – or can't — meet its many challenges. Education is critical, and the reason Cattlemen's College has become the premier learning event for the nation's cattlemen and women. The 23rd Cattlemen's College, sponsored by Zoetis and conducted by the National Cattlemen's Beef Association, will be held in conjunction with the Cattle Industry Convention and NCBA Trade Show in San Diego Jan. 26-27, 2016.

Planning for the future is a big part of the event. For instance, what will the nation's cow herd look like five years from now? Five of the nation's leading cattle industry experts will explore the topic as the Cattlemen's College kicks off Jan. 26, looking at numerous possibilities, including which cattle genetics will be discounted and which will receive premiums, the pros and cons of buying and leasing land, and the industry's new technologies that are – and will soon be – offered to cattlemen.

Among societal changes occurring that involve the industry is feeding a growing world population, and Dr. Robert Fraley, executive vice president and chief technology officer for Monsanto, will provide a keynote Cattlemen's College address Jan. 27 that is certain to provoke thought and discussion. Fraley will examine critical challenges to feed more people with less land, less water and a changing climate.

A popular feature of Cattlemen's College is its broad range of topics of specific interest to all aspects of the cattle industry, and that will again be offered in 2016 with 18 different classes in six education tracts: Healthy Cattle – Healthy Ranch, Advances in Cattle Nutrition, Industry Hot Topics, Your Business – Our Industry, Evolving Beef Production and Creating the Future. These classes will be offered from 8:15 a.m. to 11:45 Jan. 27, and be followed by a lunch at which "pupils" can visit one-on-one with the "instructors" to gain even more personalized information.

"No matter where in the cattle industry you operate, these sessions will have something of value for you and your operation," according to Josh White, NCBA executive director of producer education. "We're gathering some of the leaders in the industry to share their knowledge and expertise. Guidance they will provide will help each of us maximize our profitability in a constantly shifting industry."

Early registration for Cattlemen's College – which attracted more than 1,400 people last year – ends Jan. 4, 2016. Tickets to the 2016 event are $195 per person, with discounted tickets available for college students. For more information on the event's classes and sessions, go to http://www.beefusa.org/cattlemenscollege.

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–NCBA

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