Montana Department of Ag promotes agriculture with product advertising
November 26, 2010
HELENA, MT – Businesses that want to promote Montana farm products can receive mini-grants to help pay marketing costs under a program available from the Montana Department of Agriculture.
The Montana Farm-to-Table Advertising Grant program matches up to $500 eligible businesses spend on advertising Montana farm products, encouraging more than $40,000 worth of consumer advertising during the coming year. Applications are available at http://www.agr.mt.gov/business/advgrants.
“Montana farm products are sold in retail stores all across the state,” said Ron de Yong, director of the Montana Department of Agriculture. “We get the biggest bang for our buck if we help retailers place their own ads to let consumers know about these local products. Then consumers are encouraged to shop locally for Montana’s farm products, providing a big assist for our state’s economy and rural communities.”
The program was funded out of the Department’s Growth Through Agriculture program, a grant program designed to offer investments for new and innovative agriculture marketing ideas or agribusiness development.
Montana retailers, including grocery, convenience and gift stores; restaurants; farmers’ markets; and distributors are the only eligible applicants. Montana agricultural producers seeking help for promoting and developing products are encouraged to learn more about the Growth Through Agriculture program at agr.mt.gov/business/GTA.asp.
For questions, contact Angelyn DeYoung, marketing officer, at 406-444-5424 or e-mail firstname.lastname@example.org.