Phil Lempert: Six food trends emerging in 2011 | TSLN.com

Phil Lempert: Six food trends emerging in 2011

Consultant Phil Lempert, known as the Supermarket Guru, works closely with ConAgra to forecast food trends. For this year, he sees six trends emerging:

1. Apps. The use of smart phones for scanning bar codes at the grocery store, downloading coupons, acquiring frequent shopper bonuses and reading about the latest sales are expected to grow this segment.

2. Clear Claims. More stickers on produce to highlight the vitamins and minerals within is expected to become more popular. Food labels are also expected to be slimmed down and simplified.

3. D-licious. Increasing demand for vitamin D in foods will show up everywhere including the dairy aisle.

4. Shift from Local to Regional. Consumers are expected to understand the challenges of acquiring all their food within 100 miles. As a result, consumers will shift to looking for more “regional” food.

5. Big Easy Seafood. As the Gulf recovers from last summer’s oil spill, the region’s seafood industry will rally to recover with significant events planned from Mardi Gras forward.

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6. “Free Sample” Makeover. More companies will solicit information from consumers with sampling to control new product failure rates.

The biggest impacts of these food trends on production agriculture will likely come from the push for more vitamin D-containing foods and the shift from local to regional.

Consultant Phil Lempert, known as the Supermarket Guru, works closely with ConAgra to forecast food trends. For this year, he sees six trends emerging:

1. Apps. The use of smart phones for scanning bar codes at the grocery store, downloading coupons, acquiring frequent shopper bonuses and reading about the latest sales are expected to grow this segment.

2. Clear Claims. More stickers on produce to highlight the vitamins and minerals within is expected to become more popular. Food labels are also expected to be slimmed down and simplified.

3. D-licious. Increasing demand for vitamin D in foods will show up everywhere including the dairy aisle.

4. Shift from Local to Regional. Consumers are expected to understand the challenges of acquiring all their food within 100 miles. As a result, consumers will shift to looking for more “regional” food.

5. Big Easy Seafood. As the Gulf recovers from last summer’s oil spill, the region’s seafood industry will rally to recover with significant events planned from Mardi Gras forward.

6. “Free Sample” Makeover. More companies will solicit information from consumers with sampling to control new product failure rates.

The biggest impacts of these food trends on production agriculture will likely come from the push for more vitamin D-containing foods and the shift from local to regional.

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