Reid Stranberg donates heifer to benefit Honor Flight South Dakota | TSLN.com

Reid Stranberg donates heifer to benefit Honor Flight South Dakota

Alaina Mousel, Editor

Cattlemen paid tribute to military service veterans on Tuesday, Feb. 1, 2011 during the Charolais show and sale at Black Hills Stock Show (BHSS) by participating in a rollover auction to benefit Honor Flight South Dakota. During a rollover auction, an animal is bid upon, sold and resold with the proceeds amassing as a donation. Bidding isn’t limited to cattlemen; local businesses and spectators at the BHSS were encouraged to participate, too.

This unique patriotic opportunity was the result of cattle producer Reid Stranberg from Tolstoy, SD, donating a Charolais heifer in honor of his grandfather.

“I watch the Honor Flight [stories] on KELO TV, and it almost always brings a tear to my eye,” said Stranberg. “My grandpa is a World War II veteran. I knew I had to do something to honor him.”

Stranberg’s grandfather, Glen, is 93-years-old and lives in Atwater, MN and was a medic in WWII. Up until sale time, Stranberg was trying to get his grandparents, who were not present at the sale, to view the rollover auction on the Internet. This service is provided by DV Auction, which produced live Internet video feed to the Internet for BHSS cattle sales throughout the week.

Before traveling to Stock Show, Stranberg began drumming up interest by contacting every livestock auction market in South Dakota to see if they would donate to the fundraiser. At first he had his sights on raising $20,000 for Honor Flight; he’s since readjusted that goal to $10,000.

Cattlemen paid tribute to military service veterans on Tuesday, Feb. 1, 2011 during the Charolais show and sale at Black Hills Stock Show (BHSS) by participating in a rollover auction to benefit Honor Flight South Dakota. During a rollover auction, an animal is bid upon, sold and resold with the proceeds amassing as a donation. Bidding isn’t limited to cattlemen; local businesses and spectators at the BHSS were encouraged to participate, too.

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This unique patriotic opportunity was the result of cattle producer Reid Stranberg from Tolstoy, SD, donating a Charolais heifer in honor of his grandfather.

“I watch the Honor Flight [stories] on KELO TV, and it almost always brings a tear to my eye,” said Stranberg. “My grandpa is a World War II veteran. I knew I had to do something to honor him.”

Stranberg’s grandfather, Glen, is 93-years-old and lives in Atwater, MN and was a medic in WWII. Up until sale time, Stranberg was trying to get his grandparents, who were not present at the sale, to view the rollover auction on the Internet. This service is provided by DV Auction, which produced live Internet video feed to the Internet for BHSS cattle sales throughout the week.

Before traveling to Stock Show, Stranberg began drumming up interest by contacting every livestock auction market in South Dakota to see if they would donate to the fundraiser. At first he had his sights on raising $20,000 for Honor Flight; he’s since readjusted that goal to $10,000.

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