South Dakota Beef Council sets three-year course | TSLN.com

South Dakota Beef Council sets three-year course

The South Dakota Beef Industry Council’s (SDBIC) Board of Directors has approved a strategic plan that will guide the investment of the state’s beef checkoff over the next three years.

During SDBIC’s quarterly meeting June 14 in Pierre, directors adopted a plan that was developed during an earlier one-day planning session. The result, said SDBIC President Merrill Karlen, is a roadmap that is focused and positive.

“While the SDBIC board is made up of directors with diverse opinions, everyone worked well together and agreed on the general direction we should take as we move forward,” explained Karlen. “We all have the same goal: to increase beef demand and improve profit opportunities for beef producers.”

That direction, he said, includes finding effective ways to communicate the message of beef’s nutritional value and versatility to the millennial generation – the approximately 10- to 30-year-olds who make up the next big consumer group.

Additional focus areas of the strategic plan include continued emphasis on the export market, increasing awareness and producer participation in the Beef Quality Assurance program, effective issues management and research.

One aspect of the plan that elicited much discussion, said SDBIC Executive Director Ron Frederick, was the need to better communicate to producers how their checkoff dollars are being utilized and ways to provide opportunities for direct producer input.

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In an effort to begin capturing producer input and improve communication, the SDBIC voted during the meeting to form a task force charged with developing a producer survey that would be ready for distribution by late summer. “We want to get a feel for producers’ attitudes about the checkoff and get their feedback on how we can make it better,” explained SDBIC Executive Director Ron Frederick. “We then plan to take that information and utilize it within our strategic plan.”

The South Dakota Beef Industry Council’s (SDBIC) Board of Directors has approved a strategic plan that will guide the investment of the state’s beef checkoff over the next three years.

During SDBIC’s quarterly meeting June 14 in Pierre, directors adopted a plan that was developed during an earlier one-day planning session. The result, said SDBIC President Merrill Karlen, is a roadmap that is focused and positive.

“While the SDBIC board is made up of directors with diverse opinions, everyone worked well together and agreed on the general direction we should take as we move forward,” explained Karlen. “We all have the same goal: to increase beef demand and improve profit opportunities for beef producers.”

That direction, he said, includes finding effective ways to communicate the message of beef’s nutritional value and versatility to the millennial generation – the approximately 10- to 30-year-olds who make up the next big consumer group.

Additional focus areas of the strategic plan include continued emphasis on the export market, increasing awareness and producer participation in the Beef Quality Assurance program, effective issues management and research.

One aspect of the plan that elicited much discussion, said SDBIC Executive Director Ron Frederick, was the need to better communicate to producers how their checkoff dollars are being utilized and ways to provide opportunities for direct producer input.

In an effort to begin capturing producer input and improve communication, the SDBIC voted during the meeting to form a task force charged with developing a producer survey that would be ready for distribution by late summer. “We want to get a feel for producers’ attitudes about the checkoff and get their feedback on how we can make it better,” explained SDBIC Executive Director Ron Frederick. “We then plan to take that information and utilize it within our strategic plan.”

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