South Dakota: Beef dollars target Sturgis cyclists at 2012 Beef Up Your Ride’ promotion
July 20, 2012
PIERRE – Beef checkoff dollars will be reaching thousands of motorcyclists from across the nation and world with a positive message about beef during the Sturgis® Motorcycle Rally 2012 this August. The South Dakota CattleWomen (SDCW) will partner with the South Dakota Beef Industry Council (SDBIC) in sponsoring the "Beef Up Your Ride" promotion Aug. 6-8.
The promotion will take place near the Stone House Saloon – a popular stopping point for cyclists traveling to and from the Rally and located at the Kim and Colleen Kling's 2Y Ranch outside of Belle Fourche, SD.
"The Stone House Saloon serves food and drinks and will be offering live music during the rally," said Tracey Walsh, SDBIC director of industry relations. "It has become a popular attraction and draws thousands of bikers each day. The Kling family is gracious enough to let us set up a booth at their site, providing the opportunity for us to visit with thousands of bikers about beef and the beef industry each day." This is the second year SDBIC will partner with the South Dakota CattleWomen on the promotion.
During the three-day Beef Up Your Ride promotion, representatives from SDCW and SDBIC will be handing out items including brochures, beef jerky and lip balm made from a beef by-product.
"Last year," Walsh said, "we interacted with people from 40 different states and eight countries. It's a steady stream of cyclists stopping in. Where else can we get that much of an impact in a short period of time with our checkoff dollars?"
The Stone House Saloon is a 19th century ranch house made of stone and located seven miles west of the intersection of U.S. Highway 85 and 34 just south of Belle Fourche.
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– South Dakota Beef Industry Council