South Dakota names new beef ambassador | TSLN.com

South Dakota names new beef ambassador

Amanda Nolz

Courtesy photoJunior Division winner Kelsey Repenning, Mitchell, SD, works on the Issues Response portion at the South Dakota Beef Ambassador Contest.

Each year, states across the country select a representative of the cattle industry to share the beef production story with consumers and media. These spokespersons are state and national beef ambassadors, and they work hard to correct misconceptions about farmers and ranchers, as well as show consumers how beef can fit into a well-balanced diet.

With fewer cattle producers and less checkoff dollars to go around each year, it can be a challenge to decide where to focus promotional efforts that will be most effective in sharing agriculture’s story. However, there is little doubt that one of the most cost-friendly ways to promote the beef industry is through the energetic and enthusiast promotional efforts of the beef ambassadors.

Each year, states across the country select a representative of the cattle industry to share the beef production story with consumers and media. These spokespersons are state and national beef ambassadors, and they work hard to correct misconceptions about farmers and ranchers, as well as show consumers how beef can fit into a well-balanced diet.

With fewer cattle producers and less checkoff dollars to go around each year, it can be a challenge to decide where to focus promotional efforts that will be most effective in sharing agriculture’s story. However, there is little doubt that one of the most cost-friendly ways to promote the beef industry is through the energetic and enthusiast promotional efforts of the beef ambassadors.

Each year, states across the country select a representative of the cattle industry to share the beef production story with consumers and media. These spokespersons are state and national beef ambassadors, and they work hard to correct misconceptions about farmers and ranchers, as well as show consumers how beef can fit into a well-balanced diet.

With fewer cattle producers and less checkoff dollars to go around each year, it can be a challenge to decide where to focus promotional efforts that will be most effective in sharing agriculture’s story. However, there is little doubt that one of the most cost-friendly ways to promote the beef industry is through the energetic and enthusiast promotional efforts of the beef ambassadors.

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editor’s note: for more information about the south dakota beef ambassador program, visit http://www.sdbeef.org/sdbeefambassador.aspx.

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