USMEF: American Meat Recipe 100 available for iPhones in Japan
November 5, 2010
A new, free iPhone application entitled American Meat Recipe 100 offered through Apple’s Japanese language App Store gives consumers in Japan 60 American beef and 40 American pork recipes, covering everything from dinner parties to lunch boxes.
Developed by the U.S. Meat Export Federation (USMEF) with support from the USDA Market Access Program, the iPhone application include crystal-clear photos, detailed cooking methods and a “Today’s Recommendation” page that provides consumers with a guide to healthy, delicious dishes featuring U.S. beef and pork. Users may also search for new recipes according to cooking method, such as stewing, grilling or stir-fry.
To increase awareness of the promotion, USMEF is wrapping some Tokyo buses in advertising. Consumers who spot the buses featuring the U.S. beef advertising can instantly qualify for U.S. beef prize drawings by sending a photo of the bus through their mobile phone, conveying a message through Twitter or featuring an article on their personal blog. A total of 100 winners will be selected. The campaign featuring distribution of the iPhone application will run through the end of January.
“This is a great new way of connecting with busy consumers on the go, to increase their awareness of American beef and pork,” said Takemichi Yamashoji, USMEF senior marketing manager in Japan. “We see this as a communication tool that will help consumers with every aspect of the dining experience – from planning to shopping to meal preparation. It’s truly exciting to put this much valuable information at our customers’ fingertips.”