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Yellow Tail hears agriculture’s message after HSUS donation

A screen shot of Troy Hadrick's YouTube video, "Yellow Tail is now Yellow Fail." Hadrick, of Sturgis, SD, dumped a bottle of the wine out in protest of Yellow Tail's $100,000 donation to HSUS.

Little did Yellow Tail wines know that when they made a $100,000 donation to the Humane Society of the United States (HSUS), that there would be an immediate outrage on social media sites from farmers and ranchers. Because HSUS has a $200 million annual budget, and their main mission is to abolish meat, dairy and eggs from the American diet, farmers and ranchers take offense to the organization, which they believe will ultimately put them out of business.

When the wine company decided to team up with HSUS in a celebration of animals, “Tails for Tails,” campaign, farmers and ranchers vowed to never purchase the wine label again, and they urged others to do the same on Facebook and Twitter. Within a week of the Yellow Tail announcement, over 1,500 tweets, blog posts and Facebook status updates were denouncing Yellow Tail’s decision to support HSUS. Further discussion started to creep up on CNN, Fox and the New York Post. Within the first day of farmers and ranchers posting their displeasure on the Yellow Tail Facebook Fan Page, the company had posted, “Hi all, lots of conversation here today – we’re listening. Check back soon, as we’ll be announcing news shortly on our Tails for Tails program.”

Little did Yellow Tail wines know that when they made a $100,000 donation to the Humane Society of the United States (HSUS), that there would be an immediate outrage on social media sites from farmers and ranchers. Because HSUS has a $200 million annual budget, and their main mission is to abolish meat, dairy and eggs from the American diet, farmers and ranchers take offense to the organization, which they believe will ultimately put them out of business.

When the wine company decided to team up with HSUS in a celebration of animals, “Tails for Tails,” campaign, farmers and ranchers vowed to never purchase the wine label again, and they urged others to do the same on Facebook and Twitter. Within a week of the Yellow Tail announcement, over 1,500 tweets, blog posts and Facebook status updates were denouncing Yellow Tail’s decision to support HSUS. Further discussion started to creep up on CNN, Fox and the New York Post. Within the first day of farmers and ranchers posting their displeasure on the Yellow Tail Facebook Fan Page, the company had posted, “Hi all, lots of conversation here today – we’re listening. Check back soon, as we’ll be announcing news shortly on our Tails for Tails program.”

Little did Yellow Tail wines know that when they made a $100,000 donation to the Humane Society of the United States (HSUS), that there would be an immediate outrage on social media sites from farmers and ranchers. Because HSUS has a $200 million annual budget, and their main mission is to abolish meat, dairy and eggs from the American diet, farmers and ranchers take offense to the organization, which they believe will ultimately put them out of business.

When the wine company decided to team up with HSUS in a celebration of animals, “Tails for Tails,” campaign, farmers and ranchers vowed to never purchase the wine label again, and they urged others to do the same on Facebook and Twitter. Within a week of the Yellow Tail announcement, over 1,500 tweets, blog posts and Facebook status updates were denouncing Yellow Tail’s decision to support HSUS. Further discussion started to creep up on CNN, Fox and the New York Post. Within the first day of farmers and ranchers posting their displeasure on the Yellow Tail Facebook Fan Page, the company had posted, “Hi all, lots of conversation here today – we’re listening. Check back soon, as we’ll be announcing news shortly on our Tails for Tails program.”