FullBucket health brings new meaning to the word “giving.”
October 16, 2013
Veterinarians Keith Latson, DVM, DACVS, of Manhattan Beach, CA, Rob Franklin, DVM, DACVIM, of Weatherford, TX, and marketing professional Rob Hendrickson of Fort Worth, TX, have teamed up to bring a unique opportunity to the horse industry with the development of scientific equine nutritional supplements.
Dr. Franklin and Dr. Latson developed the FullBucket brand of Equine and Canine digestive care products to address the needs of their clinical patients and performance horse clients. During a volunteer veterinary outpost to Veracruz, Mexico in 2011 the two veterinarians distilled their vision of helping undernourished working animals in undeveloped regions achieve improved health and well-being through FullBucket's Care+Care Initiative: for every serving of supplement sold, a serving of supplement specifically developed for the region is given to animals in need.
And FullBucket Animal Health will pay it forward in Mexico this October by distributing 35,000 daily servings of free nutritional supplements to those needy animals.
Five FullBucket team members will join approximately 35 other veterinarians and volunteers for their first Equitarian Initiative: a five-day venture, where the group will provide nutritional supplements, veterinary, dental, farrier and saddlery services to working animals. The 35,000 servings of FullBucket nutritional supplements were specifically formulated for the nutritional needs of the working animals in that area. FullBucket teamed up with synBios, a Mexican nutritional supplement company and Servipeq to formulate, manufacture and distribute the unique, specially formulated supplements.
The animals that cope with various ailments in this area are the transportation, ranch hands, family and friends of the people that own them. When these working animals become ill, scarce and dated healthcare interferes with the owners' abilities to make a living for their families.
The AAEP, AAEP Foundation, WHW, Donkey Sanctuary, HSVMA and UNAM came together in October of 2010 to put on the first annual Equitarian Workshop in Veracruz, Mexico. This workshop was designed to teach veterinarians about the problems and needs of the working equine. The workshop has become an annual event occurring in October. From this gathering a need has grown to help disperse information to help the initiative grow and connect interested parties.
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FullBucket Cofounders, Dr. Latson and Dr. Franklin, along with various members of their staff and volunteers, will be on hand to treat and comfort these ailing animals. "The world was developed on the backs of horses; in some places that development continues," said Franklin. "Our success is defined by being able to give animals the short term care and communities of people the long term knowledge they need to improve the well-being of their animals, loved ones and communities," said Latson. "As small business owners, animal lovers and veterinarians, there is no bigger dividend. We want to share that with the world."
Team member Rob Hendrickson was raised on a commercial cattle and Quarter Horse ranch in western South Dakota. His father was a large and small animal veterinarian for more than 40 years and his entire family was involved in the successful rural practice. Rob has been responsible for executive marketing and sales planning for new business and product launches for Sony, Blockbuster, GameStop, XM Satellite Radio, Texas Industries, Justin Industries and Vetericyn. F
-FullBucket Animal Health