2011 annual Lamb checkoff releases new long-range plan and fiscal year report
The American Lamb Board (ALB) presented a new five-year strategic plan and their fiscal year (FY) 2011 annual report at their annual meeting last month in Scottsdale, AZ.
The Board’s new long-range plan has five areas of focus: enhancing demand for American Lamb, meeting demand for American Lamb, maintaining and enhancing strong communication and collaboration with all segments of the industry, increasing revenue, and evaluating the effectiveness of the lamb checkoff programs.
The plan will help guide the organization’s decisions on allocating resources based on prioritized goals and objectives, and ensure that the Board is working toward its mission to increase the value of American Lamb for all segments contributing to the American Lamb checkoff program. All lamb checkoff programs will be required to address the new strategies.
“Record high prices, strong demand for local, high-quality American lamb, and an industry-wide commitment to increase domestic sheep production make this an exciting time for the American Lamb industry,” said Nick Forrest, ALB chairman. “The American Lamb Board’s Strategic Plan outlines our vision for the future of the industry over the next five years, including profitability, a focus on sustainability, industry-wide communication and collaboration, and growth in nontraditional markets,” added Forrest.
The new Annual Report highlights the Board’s FY 2011 budget, programs, activities and results. The report can be downloaded at lambcheckoff.com.
– American Sheep Industry Association