It’s no secret that the economic meltdown has had a significant impact on America’s farmers and ranchers. For those that see the light at the end of the tunnel and want to weather the storm, the South Dakota Cattlemen’s Association’s Annual Tradeshow and Convention addressed this issue Dec. 3.

When ranchers sat down for Wednesday’s luncheon to listen to National Cattlemen’s Beef Association’s (NCBA) Chief Economist Gregg Doud, many were expecting to hear what they already knew: the market outlook wasn’t good. Doud’s opening comments threw everyone in the room for a loop.

“I’m not here to tell you the market trends,” said Doud, who has been working for NCBA for 13 years. “You already know where it’s at and where it’s going. I’m here to tell you why.”

It’s no secret that the economic meltdown has had a significant impact on America’s farmers and ranchers. For those that see the light at the end of the tunnel and want to weather the storm, the South Dakota Cattlemen’s Association’s Annual Tradeshow and Convention addressed this issue Dec. 3.

When ranchers sat down for Wednesday’s luncheon to listen to National Cattlemen’s Beef Association’s (NCBA) Chief Economist Gregg Doud, many were expecting to hear what they already knew: the market outlook wasn’t good. Doud’s opening comments threw everyone in the room for a loop.

“I’m not here to tell you the market trends,” said Doud, who has been working for NCBA for 13 years. “You already know where it’s at and where it’s going. I’m here to tell you why.”

It’s no secret that the economic meltdown has had a significant impact on America’s farmers and ranchers. For those that see the light at the end of the tunnel and want to weather the storm, the South Dakota Cattlemen’s Association’s Annual Tradeshow and Convention addressed this issue Dec. 3.

When ranchers sat down for Wednesday’s luncheon to listen to National Cattlemen’s Beef Association’s (NCBA) Chief Economist Gregg Doud, many were expecting to hear what they already knew: the market outlook wasn’t good. Doud’s opening comments threw everyone in the room for a loop.

“I’m not here to tell you the market trends,” said Doud, who has been working for NCBA for 13 years. “You already know where it’s at and where it’s going. I’m here to tell you why.”

It’s no secret that the economic meltdown has had a significant impact on America’s farmers and ranchers. For those that see the light at the end of the tunnel and want to weather the storm, the South Dakota Cattlemen’s Association’s Annual Tradeshow and Convention addressed this issue Dec. 3.

When ranchers sat down for Wednesday’s luncheon to listen to National Cattlemen’s Beef Association’s (NCBA) Chief Economist Gregg Doud, many were expecting to hear what they already knew: the market outlook wasn’t good. Doud’s opening comments threw everyone in the room for a loop.

“I’m not here to tell you the market trends,” said Doud, who has been working for NCBA for 13 years. “You already know where it’s at and where it’s going. I’m here to tell you why.”

It’s no secret that the economic meltdown has had a significant impact on America’s farmers and ranchers. For those that see the light at the end of the tunnel and want to weather the storm, the South Dakota Cattlemen’s Association’s Annual Tradeshow and Convention addressed this issue Dec. 3.

When ranchers sat down for Wednesday’s luncheon to listen to National Cattlemen’s Beef Association’s (NCBA) Chief Economist Gregg Doud, many were expecting to hear what they already knew: the market outlook wasn’t good. Doud’s opening comments threw everyone in the room for a loop.

“I’m not here to tell you the market trends,” said Doud, who has been working for NCBA for 13 years. “You already know where it’s at and where it’s going. I’m here to tell you why.”