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Agriculture under siege

Photo by Amanda NolzJacque Matsen, executive director of issues management at the National Cattlemen's Beef Association.

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“It’s time to take back agriculture,” said Jacque Matsen, executive director of issues management at the National Cattlemen’s Beef Association (NCBA) at the mid-year meeting for the American Agri-Women in Denver, CO on April 10, 2010.

She told the group of agriculture women that while it may seem overwhelming when the sensationalist media and animal rights groups constantly spreads ugly myths about farming and ranching, it’s important to recognize agriculture’s adversaries and work to fight back and share the positive news with consumers.

“It’s time to take back agriculture,” said Jacque Matsen, executive director of issues management at the National Cattlemen’s Beef Association (NCBA) at the mid-year meeting for the American Agri-Women in Denver, CO on April 10, 2010.



She told the group of agriculture women that while it may seem overwhelming when the sensationalist media and animal rights groups constantly spreads ugly myths about farming and ranching, it’s important to recognize agriculture’s adversaries and work to fight back and share the positive news with consumers.

“It’s time to take back agriculture,” said Jacque Matsen, executive director of issues management at the National Cattlemen’s Beef Association (NCBA) at the mid-year meeting for the American Agri-Women in Denver, CO on April 10, 2010.



She told the group of agriculture women that while it may seem overwhelming when the sensationalist media and animal rights groups constantly spreads ugly myths about farming and ranching, it’s important to recognize agriculture’s adversaries and work to fight back and share the positive news with consumers.

“It’s time to take back agriculture,” said Jacque Matsen, executive director of issues management at the National Cattlemen’s Beef Association (NCBA) at the mid-year meeting for the American Agri-Women in Denver, CO on April 10, 2010.

She told the group of agriculture women that while it may seem overwhelming when the sensationalist media and animal rights groups constantly spreads ugly myths about farming and ranching, it’s important to recognize agriculture’s adversaries and work to fight back and share the positive news with consumers.


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