American Lamb Board launches 2012 summer grilling campaign
July 5, 2012
As summer heats up, the American Lamb Board (ALB) has launched another “Get your Grill On” campaign. This year’s campaign features an Olympics theme that includes a Facebook contest, a blogger challenge and a do-it-yourself summer entertaining kit.
The Facebook contest is designed to engage consumers with a brief survey and challenge entrants to identify their favorite lamb grilling cuts for a chance to win Olympic-sized prizes. Fans of lamb who share stellar cut stories will be awarded gold, silver and bronze medals, and will take home “baaad” to the bone barbecue prizes. Participate at facebook.com/AmericanLamb.
The new summer entertaining kit includes everything a host needs to throw a festive celebration: delicious seasonal menus, how-to guides, lamb fact placemats, kids’ activity sheets, customizable name place cards and more. From elegant spring celebrations to backyard barbecues, the ALB’s Summer Grilling Party Kit will make a lasting impression on guests.