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Auction markets raise over $230,000 for Neb. flood relief

KANSAS CITY, Mo. – Thirteen auction market members of the Livestock Marketing Association (LMA) hosted the sale of a roll-over auction animal earlier this spring to support Nebraska flood relief efforts. The livestock sales, which took place across Nebraska, South Dakota and Wyoming raised more than $230,000 worth of proceeds.

Member markets who hosted roll-over sales included Alma Livestock Auction, Alma, Neb.; Atkinson Livestock, Atkinson, Neb.; Basset Livestock, Bassett, Neb.; Beatrice 77 Livestock Sales, Beatrice, Neb.; Columbus Sales Pavilion, Columbus, Neb.; Elgin Livestock, Elgin, Neb.; Fullerton Livestock Market, Fullerton, Neb.; Huss Livestock Market LLC, Kearney, Neb.; Sheridan Livestock, Rushville, Neb.; St. Onge Livestock, St. Onge, S.D.; Torrington Livestock Market, Torrington, Wyo.; Verdigre Stockyards; Verdigre, Neb.; Wahoo Livestock Sales, Wahoo, Neb.; and West Point Stockyards, West Point, Neb.

One LMA member who hosted a roll-over benefit auction was directly affected by the floods. Lu Rieken, owner of Fullerton Livestock Market, says there was less than an hour warning before flood waters hit their business. With 4.5 feet of standing water inside the market, damage from water and debris to the market was extensive.



Despite facing damage themselves, Fullerton Livestock Market chose to participate in a roll-over auction to assist relief efforts across the state.

“Our philosophy is that it’s not how far or how hard you fall, it’s how fast you get back up,” Lu Rieken says. “We weren’t the only ones suffering. Everyone was and we wanted them to know we put them first.”



A majority of the funds raised by participating member markets were contributed to the Nebraska Cattlemen Disaster Relief Fund or directly to feed, fencing and hauling needs of individuals. Some markets chose to serve as pick-up sites for producers to access feed, hay and other supplies.

Pete McClymont, Executive Vice President of the Nebraska Cattlemen Association, says the contributions given to the relief fund by LMA member markets were overwhelming.

“When I see Dennis Henrichs, with Beatrice 77 Livestock Sales, enter our office with an envelope full of donations, it just about makes you cry,” McClymont says. “It makes you feel good about mankind to know people are sitting in the seats of these markets bidding, saying ‘Yes, I want to help.’”

According to McClymont, all proceeds received by the Nebraska Cattlemen Disaster Relief Fund will be distributed back to those who completed an application for need. The LMA also contributed $3,000 to each participating member market’s total donations raised.

About the Livestock Marketing Association

The Livestock Marketing Association, headquartered in Kansas City, Missouri, is North America’s largest membership organization dedicated to supporting, representing and communicating with and for the entire livestock marketing sector. LMA has more than 800 member businesses across the U.S. and Canada. For more information, visit http://www.LMAWeb.com.

–Livestock Marketing Association