Beef ambassadors promote the importance of agriculture advocacy | TSLN.com
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Beef ambassadors promote the importance of agriculture advocacy

Amanda Nolz Radke

“Agvocacy” is a term that was coined by farmers and ranchers who are dedicated to spreading the good word about agriculture through online promotional efforts. These grassroots campaigns use more than just good, old-fashioned word-of-mouth. Instead, producers are getting online and using Twitter, Facebook, blogs and YouTube to spread the positive message about agriculture today, as well as correct any misinformation presented in the news.

These online campaigns have accomplished a great deal for the industry, especially in helping to secure and protect agriculture for future generations. The 2010 National Beef Ambassador Team, which consists of Jackson Alexander; Ellie Hoffschneider; Becky Vraspir; Mandy-Jo Laurent; and Mallorie Bankhead; spoke at the 2011 National Beef Ambassador Competition on Oct. 1, 2010 in Rapid City, SD on this topic, and they encouraged fellow producers to get on board.

“Agvocacy” is a term that was coined by farmers and ranchers who are dedicated to spreading the good word about agriculture through online promotional efforts. These grassroots campaigns use more than just good, old-fashioned word-of-mouth. Instead, producers are getting online and using Twitter, Facebook, blogs and YouTube to spread the positive message about agriculture today, as well as correct any misinformation presented in the news.

These online campaigns have accomplished a great deal for the industry, especially in helping to secure and protect agriculture for future generations. The 2010 National Beef Ambassador Team, which consists of Jackson Alexander; Ellie Hoffschneider; Becky Vraspir; Mandy-Jo Laurent; and Mallorie Bankhead; spoke at the 2011 National Beef Ambassador Competition on Oct. 1, 2010 in Rapid City, SD on this topic, and they encouraged fellow producers to get on board.

“Agvocacy” is a term that was coined by farmers and ranchers who are dedicated to spreading the good word about agriculture through online promotional efforts. These grassroots campaigns use more than just good, old-fashioned word-of-mouth. Instead, producers are getting online and using Twitter, Facebook, blogs and YouTube to spread the positive message about agriculture today, as well as correct any misinformation presented in the news.

These online campaigns have accomplished a great deal for the industry, especially in helping to secure and protect agriculture for future generations. The 2010 National Beef Ambassador Team, which consists of Jackson Alexander; Ellie Hoffschneider; Becky Vraspir; Mandy-Jo Laurent; and Mallorie Bankhead; spoke at the 2011 National Beef Ambassador Competition on Oct. 1, 2010 in Rapid City, SD on this topic, and they encouraged fellow producers to get on board.


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