Beef Leaders Program inspires, educates students

In an age where the animal agriculture industry is more complex than ever before, it is increasingly important for producers to think beyond the pasture gates. As society demands more out of its beef producers, the challenges young people will inherit as they step into farmer and rancher roles will include more than harvesting beans and feeding cattle. In order to remain in the industry, the next generation of food producers will need to focus on educating the consumer, correcting the media, halting the activities of animal rights activists and becoming masters of business.

To help train young people entering into the beef cattle industry, South Dakota State University has developed a new opportunity for its students, the Beef Leaders Program. The program consists of current course work, a series of lectures from beef industry leaders, study tours and service activities within the beef industry. The Beef Leaders Program takes students beyond the classroom and provides an opportunity for interaction with personnel that work with issues that affect the industry on a daily basis. The program will also provide students with the skills and experience needed to interact with the beef industries clientele, the consumer.

In an age where the animal agriculture industry is more complex than ever before, it is increasingly important for producers to think beyond the pasture gates. As society demands more out of its beef producers, the challenges young people will inherit as they step into farmer and rancher roles will include more than harvesting beans and feeding cattle. In order to remain in the industry, the next generation of food producers will need to focus on educating the consumer, correcting the media, halting the activities of animal rights activists and becoming masters of business.

To help train young people entering into the beef cattle industry, South Dakota State University has developed a new opportunity for its students, the Beef Leaders Program. The program consists of current course work, a series of lectures from beef industry leaders, study tours and service activities within the beef industry. The Beef Leaders Program takes students beyond the classroom and provides an opportunity for interaction with personnel that work with issues that affect the industry on a daily basis. The program will also provide students with the skills and experience needed to interact with the beef industries clientele, the consumer.

In an age where the animal agriculture industry is more complex than ever before, it is increasingly important for producers to think beyond the pasture gates. As society demands more out of its beef producers, the challenges young people will inherit as they step into farmer and rancher roles will include more than harvesting beans and feeding cattle. In order to remain in the industry, the next generation of food producers will need to focus on educating the consumer, correcting the media, halting the activities of animal rights activists and becoming masters of business.

To help train young people entering into the beef cattle industry, South Dakota State University has developed a new opportunity for its students, the Beef Leaders Program. The program consists of current course work, a series of lectures from beef industry leaders, study tours and service activities within the beef industry. The Beef Leaders Program takes students beyond the classroom and provides an opportunity for interaction with personnel that work with issues that affect the industry on a daily basis. The program will also provide students with the skills and experience needed to interact with the beef industries clientele, the consumer.