BHSSR: Tough Enough to Wear Pink Campaign benefits Regional Cancer Care Institute
January 28, 2011
The Rapid City Regional Hospital Foundation is getting ready to start their fifth year of the Tough Enough to Wear Pink (TETWP) Campaign at this year’s Black Hills Stock Show and Rodeo (BHSSR).
Since they started in 2007, the Foundation has raised more than $378,000 for the Regional Cancer Care Institute. The local foundation became familiar with the TETWP after several staff members experienced it at the National Finals Rodeo. Working with local sponsors – Dakota Radiology, the Rapid City Journal and KAT Country – organizers began selling TETWP T-shirts at a booth at the Stock Show and now the campaign has expanded to selling shirts at other local rodeos and raising money during a Cowgirl Pink Brunch during the Stock Show.
Each year Sutton Rodeos sponsors the TETWP Rodeo during the Stock Show. The Rapid City Regional Hospital Foundation is featured at the rodeo presenting a check to the Regional Cancer Care Institute for the funds raised at that year’s event. Local cancer survivors and sponsors help in the check presentation and meet the rodeo crowd.
In 2010 more than 150 local businesses participated in the TETWP program by getting their employees to buy shirts, pose for a picture and putting the picture in the local newspaper challenging other businesses to become “Tough Enough.” Every year the newspaper turns pink during the Stock Show, displaying all the business photos.
According to the National TETWP Web site, the top spot for the most money raised in 2010 went to the Rapid City Regional Hospital Foundation at the Black Hills Stock Show and Rodeo. “We have worked very hard the last four years and our generous community has stepped up and helped in the fight against cancer. It’s been an honor to work with all the volunteers who continue to help at all the fundraisers and a big thank you goes out to everyone who buys the T-shirts and helped take us to the number one spot in fundraising in 2010. But even more importantly, the equipment purchased through this campaign donations is helping save lives,” said Angie Kliewer, Rapid City Regional Hospital Foundation Director.
The TETWP campaign began Thursday, Jan. 27 with the kick-off performance of the BHSSR.