Black Hills Stock Show continues broadening attractions
The Black Hills Stock Show & Rodeo is trying to broaden its attraction to people who normally might not attend, says Brad Estes of Rapid City, SD, who is serving his third stint as president of the board of the Central States Fair, Inc., which produces most of the non-pro rodeo parts of the huge winter stock show in Rapid City.
“One of my goals is to bring new events to the table, broaden the base and bring people to the Stock Show who might not otherwise come,” Estes said.
Estes praised CSF general manager Ron Jeffries for developing a broadened line-up for the Stock Show. He said new events this year include an outdoor adventure show at the Rushmore Plaza Holiday Inn and a quilt show upstairs from the ticket office at the Rushmore Plaza Civic Center.
“There are a lot of people out there who have other interests. We just need to find what they are,” Estes said.
The Stock Show, based mostly at the civic center and the Pennington County Event Center at the Central States Fairgrounds, already is a major draw for Rapid City. Officials have estimated crowds at 250,000 to 300,000 people, based on ticket sales, vendor sales and parking lot traffic.
Sutton Rodeos of Onida, SD is the stock contractor and produces the Professional Rodeo Cowboys Association rodeo during the Black Hills Stock Show.
The Central States Fair organization increases its small paid staff somewhat for the Stock Show, but, as Estes points out, much of the work is done by volunteers.
“The volunteerism is amazing. We just have literally hundreds of people who care about making sure that the Stock Show works,” Estes said.
“Other than the rally, we put on the single largest event in the city of Rapid City, bar none. We do it basically with all volunteer labor,” he said.
“I’m proud to be involved with the Central States Fair and the Stock Show,” Estes added.
Estes is serving as president of the CSF board for the third time. He served as president twice during his first four-year term on the board. He will finish his current term in March 2009.
Central States Fair Inc. oversees the annual Central States Fair in August, the nonprofessional rodeo portions of the Black Hills Stock Show & Rodeo and the year-round operation of the fairgrounds, which are owned by Pennington County.
The CSF board has a mix of veterans and newcomers.
Vice President is Dan Dryden, a retired longtime business manager of the Rapid City School District. He was elected to the CSF board in 2007 and serves on a number of other boards in Rapid City.
Secretary is Dave Kalil, vice president of Farm Credit Services of America based in Rapid City, who is also serving his first term on the board. He was elected in 2006.
Treasurer is Dave Lindblom, who ranches south of Rapid City. Lindblom, a longtime fair and Stock Show supporter, is serving the last year of his first four-year term on the board. Lindblom is also assistant chief of the Hermosa Volunteer Fire Department and serves on the Hermosa Fire Protection District Board.
Other board members are:
– Jim Scheel of Belvidere. Scheel raises cattle and show cattle, and was the Stock Show’s first recipient, in 2007, of the Matt Miller Cattlemen’s Award. He was elected to the CSF board in 2007.
– Monte Lucas, of First Western Bank in Rapid City, who was elected in March 2008. Lucas, a longtime fair and Stock Show supporter, had served on the CSF board previously.
– David Jenner of Jenner Equipment, who was elected in March to his first term on the board.
– Al Cornella, a longtime Rapid City businessman, who also served on the national base closing commission. He was elected in March 2008 to his first term on the CSF board.
– Julie Maude of Hermosa, who ranches and works for Dakotah Bank in Rapid City. She was elected in 2006.
– Tim Olson of St. Onge, who works for Select Sires, a semen sales company, and with his wife Chandy operates Cattle Resources veterinary services. Olson was elected to the board in 2006.
– Rob Wordeman, who ranches near Hermosa. He was elected in 2005.
– Jeff Jundt, who is the owner of JD’s House of Pizza and a rancher. Jundt is a former longtime maintenance department employee with the Central States Fair. He was elected to the board in 2008.
Full-time staff members of the Central States Fair include:
– Jeffries, a native of Fort Pierre, who has been the general manager of the Central States Fair since 1997. Jeffries was named 2004 Fairperson of the Year by the South Dakota Association of Fairs & Celebrations.
– Criss Crozier, assistant general manager, who joined the staff in January 2008 after serving as general manager of the Crook County Fair in Sundance for seven years. Crozier also serves as coordinator of the trade show for the Black Hills Stock Show.
– Jill Swanhorst, horse coordinator for the CSF and the Stock Show since 2001. Swanhorst grew up in Redfield and graduated in 2001 from South Dakota School of Mines & Technology with a degree in mathematics. She coordinates the horse sale, ranch horse competition, ranch rodeo, team roping, barrel racing, the American Quarter Horse Association show and other horse activities during the Stock Show.
– Kadee Hande, livestock coordinator. Hande, a native of Rhame, ND, graduated from North Dakota State University at Fargo and served as media coordinator for the North Dakota Legislature before joining the CSF staff in 2005. She coordinates all the cattle shows during the Stock Show as well as Central States Fair Foundation activities.
– Ryan Wright, who joined the CST staff as finance officer in March. Wright grew up in Yankton and graduated in 1995 from the University of South Dakota with a degree in business administration. Prior to joining the Central States Fair, he worked as a controller for Sodak Gaming and for a construction company in Rapid City.