Cargill Beef takes FTB for spin around NASCAR track
May 11, 2012
Cargill Beef has enlisted its sponsorship of Roush Fenway Racing car Number 6, driven by Ricky Stenhouse Jr., in its marketing plans to educate consumers about Cargill’s finely textured beef product (FTB).
Cargill FTB is lean beef that’s been separated from fatty trimmings and treated with citric acid as an antimicrobial. FTB typically is added to ground beef to make lean burgers.
The company debuted a new paint scheme for the car and announced an expanded roster of sponsored races – to 15 from 12 last year – at a picnic for 1,000 U.S. Air Force personnel at Langley Air Force Base in Virginia. The picnic featured Cargill beef burgers made with FTB.
Stenhouse’s first race in the Cargill Beef car was April 27. Another 500 fans attended a grilled Cargill burger lunch – including FTB – at Richmond International Speedway.
“A program to help consumers better understand how beef is produced, its nutritional value as part of a balanced diet, and the many types of beef products that feed Americans will also be launched at Richmond,” the company said in a news release. Two new Web sites for consumers are due to launch over the weekend: http://www.ilikebeefinmybeef.com and http://www.truthaboutbeef.com.