CattleFax to launch new digital platform with online expansion | TSLN.com

CattleFax to launch new digital platform with online expansion

Centennial, Colo. – Dec. 5, 2016 – CattleFax has announced plans to launch a new digital platform with expanded online resources for both members and non-members.

Beginning Feb. 1, all cattle producers will have easy access to industry updates and management information on their mobile devices or desktops. The redesigned CattleFax.com and free CattleFax mobile application will become one-stop destinations for daily weather, futures markets, industry news, management tools and United States Department of Agriculture (USDA) data.

Traditionally, CattleFax market information has been available exclusively to the organization's members. With the new digital platform, CattleFax will continue to serve its membership base while sharing consistent and valuable business information with all producers.

"CattleFax is recognized as a trusted source of market insights from the industry's most knowledgeable experts," says Randy Blach, CattleFax chief executive officer. "With this new offering, we're pleased to provide even more cattle producers with tools and news they need to make more informed management decisions – especially as they deal with substantial price correction since the record-high prices of 2014."

“With this new offering, we’re pleased to provide even more cattle producers with tools and news they need to make more informed management decisions

— especially as they deal with substantial price correction since the record-high prices of 2014.” Randy Black, CattleFax CEO

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Tools for management decisions

Among the new CattleFax resources is a Daily Market Headlines e-newsletter, available with a simple, free-of-charge online registration. The e-newsletter will contain news of the day from CattleFax and other industry sources, saving producers time by compiling the most important daily updates in one place.

Features on the new CattleFax website and mobile app will include more than 100 data sets from cattle, grain, hog, dairy and poultry markets, more than 30 weather graphics and more than 25 futures quotes – all with charting capabilities.

New online management tools will include a cow-calf breakeven calculator to estimate operation profitability. Other calculators will help producers determine breakeven prices when purchasing calves or feeder cattle, as well as calculate breakeven sale prices for feeder cattle or fed cattle.

Membership benefits

Blach emphasizes that Cattle Fax members will continue to receive the in-depth market data, analyses and consulting services that they have come to expect.

"Certain information and services from CattleFax will continue to be member-exclusive," he says. "Our members rely on our expert insights to make better business decisions for their operations' success, and they will continue to do so."

Site launch schedule

The beta version of the new CattleFax digital platform is available now at CattleFax.com. New site features will be fully functional on Feb. 1. The free mobile app will be available through Apple Store or Google Play starting Feb. 1 as well.

CattleFax will unveil the platform publicly at the Cattle Industry Convention and National Cattlemen's Beef Association (NCBA) Trade Show in Nashville, Feb. 1 to 3. Cattle producers can visit booth 251 to sign up for the free Daily Market Headlines newsletter and view a demonstration of new online resources.

The new digital platform was developed for CattleFax by CI&T, a global digital solutions company.

–CattleFax