Cattlemen’s Corner: Beef month | TSLN.com
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Cattlemen’s Corner: Beef month

Happy Beef Month! May is the traditional beginning of the summer grilling season and it is a perfect time for us to thank the 15,000 South Dakota ranch families who provide us the hamburgers, steaks and kabobs that we enjoy grilling and eating. With programs such as South Dakota Certified Enrolled Cattle and South Dakota Certified Beef, which add value to beef produced in our state, profit opportunities are maximized for producers and processors. In addition, consumers can be confident that South Dakota Certified Beef is a safe, wholesome, quality product.

South Dakota’s beef producers raise roughly 3.8 million beef cattle. This equates to about five head of cattle for every person in our state. The beef industry is an important economic driver for South Dakota, generating $3.72 billion in economic activity, which represents more than 6 percent of the state’s entire economic output. Overall, agriculture is South Dakota’s number-one industry, generating more than $21 billion in annual economic activity and employing more than 173,000 South Dakotans. As beef producers, we should take advantage of Beef Month to promote our industry and our livelihood. It’s the perfect time to help consumers better understand where their hamburgers and steaks come from, and the care we provide for our animals.

The South Dakota Beef Industry Council has a full line-up of beef promotions for the month of May. During the first two weeks of May, they will air beef promotions on the radio and give away beef gift certificates, followed by radio advertisements the rest of the month. Live interviews will accompany these promotions towards the end of the month. Eight Hy-Vee stores across the state received a “Beef-up Your Protein” bundle from Holly Swee, nutrition director for the Beef Industry Council. This bundle includes “I Heart Beef” campaign promotional items, recipes, instant-meat thermometers, a Healthy Beef Cookbook and beef gift certificates to help the Hy-Vee registered Dietitians enhance and entice consumers to attend their in-store beef cooking demos and promotions throughout the month.

The Beef Industry Council’s Holly Swee will also appear on KDLT-TV’s morning show to share beef cooking tips and recipes on May 23. Then, on May 27 in Rapid City, they will be hosting a “Pump Iron, Eat Beef” blood drive with the United Blood Service. All who donate blood on that day in Rapid City will receive a $2 beef gift certificate and information regarding the importance of replenishing your body’s iron supply by eating beef after you donate blood.

You won’t want to miss Beef Night at Huset’s speedway in Brandon on May 30; races begin at 7 p.m. Through 50/50 ticket sales, race fans have a chance at winning one of fifteen $100 Beef Bucks Visa debit cards. Also, 400 lucky fans will receive a coupon for a free delicious beef burger. You won’t want to miss this fun night at the races! On behalf of SDCA, happy Beef Month!

Happy Beef Month! May is the traditional beginning of the summer grilling season and it is a perfect time for us to thank the 15,000 South Dakota ranch families who provide us the hamburgers, steaks and kabobs that we enjoy grilling and eating. With programs such as South Dakota Certified Enrolled Cattle and South Dakota Certified Beef, which add value to beef produced in our state, profit opportunities are maximized for producers and processors. In addition, consumers can be confident that South Dakota Certified Beef is a safe, wholesome, quality product.

South Dakota’s beef producers raise roughly 3.8 million beef cattle. This equates to about five head of cattle for every person in our state. The beef industry is an important economic driver for South Dakota, generating $3.72 billion in economic activity, which represents more than 6 percent of the state’s entire economic output. Overall, agriculture is South Dakota’s number-one industry, generating more than $21 billion in annual economic activity and employing more than 173,000 South Dakotans. As beef producers, we should take advantage of Beef Month to promote our industry and our livelihood. It’s the perfect time to help consumers better understand where their hamburgers and steaks come from, and the care we provide for our animals.

The South Dakota Beef Industry Council has a full line-up of beef promotions for the month of May. During the first two weeks of May, they will air beef promotions on the radio and give away beef gift certificates, followed by radio advertisements the rest of the month. Live interviews will accompany these promotions towards the end of the month. Eight Hy-Vee stores across the state received a “Beef-up Your Protein” bundle from Holly Swee, nutrition director for the Beef Industry Council. This bundle includes “I Heart Beef” campaign promotional items, recipes, instant-meat thermometers, a Healthy Beef Cookbook and beef gift certificates to help the Hy-Vee registered Dietitians enhance and entice consumers to attend their in-store beef cooking demos and promotions throughout the month.

The Beef Industry Council’s Holly Swee will also appear on KDLT-TV’s morning show to share beef cooking tips and recipes on May 23. Then, on May 27 in Rapid City, they will be hosting a “Pump Iron, Eat Beef” blood drive with the United Blood Service. All who donate blood on that day in Rapid City will receive a $2 beef gift certificate and information regarding the importance of replenishing your body’s iron supply by eating beef after you donate blood.

You won’t want to miss Beef Night at Huset’s speedway in Brandon on May 30; races begin at 7 p.m. Through 50/50 ticket sales, race fans have a chance at winning one of fifteen $100 Beef Bucks Visa debit cards. Also, 400 lucky fans will receive a coupon for a free delicious beef burger. You won’t want to miss this fun night at the races! On behalf of SDCA, happy Beef Month!


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