Pete Crow recipient of BIF Ambassador Award |

Pete Crow recipient of BIF Ambassador Award

Pete Crow, Greenwood Village, Colorado, was presented the Beef Improvement Federation Ambassador Award June 21 at the organization’s 50th annual convention in Loveland, Colorado. Pictured (l to r) are: Lee Leachman, 2018-2019 BIF president; Crow; and Donnell Brown, 2017-2018 BIF president. Photo courtesy BIF

LOVELAND, Colorado – The Beef Improvement Federation (BIF) presented Pete Crow, Greenwood Village, Colorado, the BIF Ambassador Award June 21 during the group’s annual meeting and symposium in Loveland, Colorado. This award is given annually by BIF to a member of the media for his or her efforts in spreading the news of BIF and its principles to a larger audience.

Pete is the third generation of publishers to take the reins of the family business, Crow Publications, which was founded by his grandfather, Nelson Crow, in 1922. Their longest running publication, the Western Livestock Journal (WLJ), boasts 96 years.

Published weekly, the Crow family’s goal for WLJ is to provide ranchers the tools they need to do their business better with news that is concise, timely and relevant. WLJ offers breaking livestock market reports, the latest research on animal health, innovative management techniques and strategies, new findings on forage and range management, and seedstock market reports.

Pete has followed in his family’s tradition of making the WLJ the western rancher’s source for new ideas. Under his leadership, the paper has included more coverage of emerging technologies in breeding and genetics, special issues focused on artificial insemination and new equipment being developed, and semi-annual magazines dedicated to the unique concerns of both the purebred and commercial elements of the cattle industry.

“We’re a business publication; we’re here to help people do business better,” Pete says.

He was recognized with the National Cattlemen’s Beef Association 2011 Excellence in Agricultural Journalism Award. Pete and his father, Dick, were awarded the Livestock Publications Council’s Hall of Fame Award in 2015.

More than 600 beef producers, academia and industry representatives were in attendance at the organization’s 50th annual convention. BIF’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation.

For more information about this year’s symposium, including additional award winners and coverage of meeting and tours, visit For more information about BIF, visit

–Beef Improvement Federation