Explore what cattle eat in ‘Cow Chow’ checkoff game
January 20, 2012
The beef checkoff recently launched “Cow Chow,” an online game and video series designed to answer common questions about cattle diets. The 10-question game and corresponding videos encourage consumers to explore what cattle eat from birth to the feedyard.
The first-of-their-kind “Cow Chow” videos were filmed almost exclusively by cattle in Kansas, South Dakota, Texas and Florida wearing specially-rigged cameras to share this animal care story from the cows’ eye view.
Curious consumers can now see exactly what cattle really eat every day as they compete in an interactive quiz game. After completing the game, users can post results to their Facebook page, and challenge their friends to beat their best score. The Cow Chow game and videos emphasize the attention cattle farmers and ranchers pay to their animals, their land and their communities.
The game and videos can be found at http://www.explorebeef.org.