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Farmer Resource Center Web site assists agriculture community

Livestock producers and others in agriculture looking for advice and help communicating with consumers and others about ag issues can turn to a new Web site, the Farmer Resource Center, at http://www.cfiengage.com.

Produced by the Center for Food Integrity (CFI), the Web site addresses issues from all elements of the beef, pork and poultry supply chain. It includes primers on social media, advice on writing letters to the editor and op-ed articles, and sample scripts and documents for various types of communication.

The home page includes a Twitter feed, headlines of interest to the industry, and special alerts about issues raised in media reports. The site also features a Social Media Help Desk that offers social media support and assistance, which can be reached by phone or e-mail. Users can get help responding to news articles or setting up online tools, such as blogs and Facebook pages.



“Our research tells us consumers are increasingly turning to online sources for information about the food system,” said CFI spokesman Jim Fallon. “But they also receive information from friends and family, their local TV station, newspapers, and radio as well. This site offers tools and advice for farmers and food system leaders to use to engage with consumers via all of these sources.

“We encourage everyone in the food system to monitor local sources of information and be ready to make your voice heard,” Fallon added. “When there are inaccuracies, be prepared to tell your story and present truthful information so consumers can see another side of the story.”



Livestock producers and others in agriculture looking for advice and help communicating with consumers and others about ag issues can turn to a new Web site, the Farmer Resource Center, at http://www.cfiengage.com.

Produced by the Center for Food Integrity (CFI), the Web site addresses issues from all elements of the beef, pork and poultry supply chain. It includes primers on social media, advice on writing letters to the editor and op-ed articles, and sample scripts and documents for various types of communication.

The home page includes a Twitter feed, headlines of interest to the industry, and special alerts about issues raised in media reports. The site also features a Social Media Help Desk that offers social media support and assistance, which can be reached by phone or e-mail. Users can get help responding to news articles or setting up online tools, such as blogs and Facebook pages.

“Our research tells us consumers are increasingly turning to online sources for information about the food system,” said CFI spokesman Jim Fallon. “But they also receive information from friends and family, their local TV station, newspapers, and radio as well. This site offers tools and advice for farmers and food system leaders to use to engage with consumers via all of these sources.

“We encourage everyone in the food system to monitor local sources of information and be ready to make your voice heard,” Fallon added. “When there are inaccuracies, be prepared to tell your story and present truthful information so consumers can see another side of the story.”


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