Farmers, ranchers care, share message in photography contest

Spring is here, and that means the woes of snow and mud during calving season will soon be forgotten, and April will bring green pastures filled with healthy baby calves, quickly taking place of the challenges in March. Grassy pastures aren’t the only things ‘green’ these days; a consumer movement asking farmers and ranchers to care for animals and the environment is a green trend that isn’t going to go away. While agriculturalists are confident in their abilities to be stewards of the land and care givers to animals, that message doesn’t always get to consumers, and as a result, there is a clear disconnect between farmers and their customers.

This was the thought process of the 2010 National Beef Ambassador Team, a youth spokesperson program sponsored, in part, by the beef checkoff. This group started a photography contest called, “Farmers and Ranchers Care,” in order to promote the hard work that farmers and ranchers exhibit to caring for and preserving the environment, just in time for Earth Day on April 22, 2010. National Beef Ambassador Malorie Bankhead of California is excited about this contest, and she hopes if farmers and ranchers share their favorite photographs through this Facebook contest, the message will be received by consumers.

Spring is here, and that means the woes of snow and mud during calving season will soon be forgotten, and April will bring green pastures filled with healthy baby calves, quickly taking place of the challenges in March. Grassy pastures aren’t the only things ‘green’ these days; a consumer movement asking farmers and ranchers to care for animals and the environment is a green trend that isn’t going to go away. While agriculturalists are confident in their abilities to be stewards of the land and care givers to animals, that message doesn’t always get to consumers, and as a result, there is a clear disconnect between farmers and their customers.

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This was the thought process of the 2010 National Beef Ambassador Team, a youth spokesperson program sponsored, in part, by the beef checkoff. This group started a photography contest called, “Farmers and Ranchers Care,” in order to promote the hard work that farmers and ranchers exhibit to caring for and preserving the environment, just in time for Earth Day on April 22, 2010. National Beef Ambassador Malorie Bankhead of California is excited about this contest, and she hopes if farmers and ranchers share their favorite photographs through this Facebook contest, the message will be received by consumers.