GENEX unveils new brand, logo
GENEX, a leading cattle genetics cooperative, began to roll out a new brand and logo on Dec. 5.
“At GENEX, we take great pride in our history, cooperative structure and past industry innovations. We also take great pride in our heritage, being part of Cooperative Resources International,” states Keith Heikes, GENEX Chief Operating Officer.
Heikes goes on to say, “That history and heritage have made GENEX into the organization it is today: an industry-leading supplier of science-based animal genetics and customized reproductive solutions. The new brand is symbolic of today’s GENEX.”
GENEX rebranding also represents its successful and ongoing transition to a standalone brand. Like it has for 23 years, GENEX will continue to leverage Cooperative Resources International’s (CRI’s) global scope, resources and leadership. Yet, GENEX is stepping out of the shadow of CRI to further establish its own brand identity.
“It is an exciting time to be part of GENEX,” adds Heikes. “This new brand and logo reflect our enthusiasm and focus on connecting our visual identity with who we are today and our vision for the future.”
While the brand and logo have changed to better represent the cooperative, the GENEX purpose remains the same: GENEX is the trusted provider of industry-leading animal genetics, progressive reproductive solutions, value-added products and innovative services to members and customers.
For more information about GENEX, visit http://genex.crinet.com.