Impossible debuts ‘pork’ as NPPC questions label
Impossible Foods has debuted pork-like products at the Consumer Electronics Show in Las Vegas, leading the National Pork Producers Council to charge that calling the plant-based product “pork” is “a brazen violation of labelling law.”
“The primary ingredients in the Impossible pork products are mostly the same as what’s in the Impossible Burgers — water, soy protein concentrate, coconut oil, sunflower oil and natural flavors,” The Washington Post reported. “The differences between the ground Impossible Burger and Impossible Pork and Sausage product are all in the details, like how the sausage has a bit of springiness to it, and the pork is fatty.”
Dan Kovich, director of science and technology for the NPPC, said in a news release, “What’s impossible is to make pork from plants. This is a brazen attempt to circumvent decades of food labelling law and centuries of precedence. Any adjective placed in front of the word pork can only refine it, not redefine it. It’s not pork. It’s not pork sausage. It can’t be labelled as such.”
–The Hagstrom Report
Support Local Journalism
Readers like you make the Tri-State Livestock News’ work possible. Your financial contribution supports our efforts to deliver quality, relevant coverage of the livestock industry.
Now more than ever, your support is critical to help us keep our community informed about the evolving coronavirus pandemic and the impact it is having locally. Every contribution, however large or small, will make a difference.
Each donation will be used exclusively for the development and creation of increased news coverage.
Start a dialogue, stay on topic and be civil.
If you don't follow the rules, your comment may be deleted.