Jim Davis named Limousin Promoter of the Year
February 18, 2011
DENVER, CO – The North American Limousin Foundation (NALF) presented its Limousin Promoter of the Year award to Jim Davis, representative for Superior Livestock Auction, Boise, ID. Joe Epperly, director of commercial marketing for NALF, presented the award during the National Western Stock Show (NWSS) Annual Banquet/Member Social on Jan. 9 in Denver, CO.
The award goes to someone in allied industry who has advanced the Limousin breed through marketing, education or research. Davis has been involved in ranching and cattle procurement since he was young. Born and raised on a ranch near Powder River, OR, Jim relocated to Boise, ID, to be in the midst of his Superior area.
“Mr. Davis has improved the value of Limousin-influenced feeder cattle in mainstream markets and has encouraged his customers to invest in Limousin bulls, providing true pull-through demand for Limousin genetics,” said Joe Epperly.
Davis’ employer Superior Livestock Auction, introduced satellite video marketing to the nation’s livestock industry in 1987 and has grown to become the largest livestock auction in the U.S., marketing well over two million head of cattle annually. Davis is one of only two representatives at Superior who have earned the company’s Highest Lifetime Award for selling over 250,000 head. To date, he has marketed over 500,000 head of cattle.
Davis, who joined Superior Livestock Auction as a representative in 1988, has been meeting customer expectations since day 1, marketing more than 45,000 head in the year 2000.