Kenny Implement earns Farm Equipment’s 2012 Dealership of the Year award
Kennedy Implement of Philip, SD, has been chosen as the 2012 “Dealership of the Year” by Farm Equipment magazine.
The award is presented annually to farm machinery dealers in two categories: one for those with annual sales revenues of under $50 million and one for dealers with more than $50 million in annual sales revenues. Kennedy Implement earned the distinction in the former for outstanding financial and operating performance, significant growth over the past 3 years, and commitment to employee training, community involvement, and customer service.
Kennedy Implement is a New Holland and McCormick dealer and also carries Woods, Westfield, Wheatheart, Brandt, Walinga, SnoBlast/TeamCo, Grasshopper, Vermeer along with other lines available through distribution.
The dealership was chosen for the award by a panel of renowned farm equipment experts. In their selection of Kennedy Implement as Farm Equipment’s Dealership of the Year for 2012, the judges noted:
“The staff consists of 11 employees that really produce. The dealership had the highest ‘dollars generated per employee’ at $1,247,532. This is a very strong number when you consider the smaller staff size. Their ROA was the highest of all nominees at 22 percent. They had the highest market share and their absorption rate was also the highest of all nominees in the Small Dealership category. The staff believes in a team concept… ‘If one fails, we all fail.’ This concept helped them receive the number-one market share in South Dakota for ag tractors and hay tools. The judges unanimously agreed that Kennedy Implement was deserving of the 2012 First Place Award in the Small Dealership Category.”
The judging panel included Dr. W. David Downey, director, Center for Agricultural Business, Purdue University, West Lafayette, IN; David L. Kahler, retired CEO of the Ohio-Michigan Equipment Dealers Assn., Dublin, OH; and Charles Glass, president, Glass Management Group, Arlington, TX.
Originally founded in 1943, Kennedy Implement has seen significant changes in all aspects of the dealership over the last five years. Mark Buchholz took over management of the dealership in 2008, and then purchased it from the previous owner in 2010. This change has brought on a new direction in the day-to-day operations. Since Buchholz purchased the dealership, the have added Grasshopper, Woods, Brandt and Vermeer to the already competitive lines in house.
“Niche marketing has helped us find locations for used equipment to find homes elsewhere. This can be seen directly in our Internet sales,” Buchholz said. “ In 2011, we were able to sell in 22 different states or provinces and had approximately 45 sight-unseen sales with no negative comebacks. This has allowed us to move equipment to satisfied customers in new areas. We are continually looking to improve our image in the community and nation,”
In 2011 Kennedy Implement received the Top Market Share in South Dakota – Ag Tractors and Top Market Share in South Dakota – Haytools. “While these awards are presented to the dealerships, they are a true testament to our customers. They trust us enough to sell them a quality product because of our quality service,” Buchholz said.
Kennedy Implement’s selection as 2012 Dealership of the Year is featured in the July/August issue of Farm Equipment, which can be found at http://www.farm-equipment.com.
– Farm Equipment