Dairy Queen gives ranchers free lunch | TSLN.com

Dairy Queen gives ranchers free lunch

Lonnie Heier grew up in Lemmon, South Dakota, where his family operated the Ben Franklin store. His family was very community-oriented and Lonnie has continued that tradition with strong involvement in South Dakota communities where he owns Dairy Queen restaurants. Courtesy photo

March, 2019

From Lonnie Heier, Dairy Queen owner:

“As another winter storm bears down on our area, let’s not forget our ranchers who are in the middle of calving season. These men and women are often up all night and are working in terrible weather conditions to provide for their families and provide food for our country. At DQ, we salute you. We know you don’t do it for the recognition, but we feel you deserve a break during this brutal winter. For the rest of March, show us a picture of your brand (phone or picture), and we will show our appreciation with a free $5 Buck Lunch from 11am to 4pm daily. This offer is good at the Pierre, Eagle Butte, Martin, and Vermillion DQ’s in South Dakota.

“In addition, post a picture of your brand on this Facebook post (find them at Dairy Queen-Pierre on Facebook) and we will pick three winners for a free DQ Cake that features your brand on the cake! We can’t wait to see your brand. Contest ends March 31st.

Lonnie and Jackie Heier own the four Dairy Queens involved in the promotion. Jackie grew up in a ranching family and said she understands the challenges ranchers have dealt with this winter and spring, and the couple wanted to “give back” to the state’s hardworking ranchers.

“My family owned the Ben Franklin store in Lemmon for about 65 years. My dad taught me from a young age how important farmers and ranchers were to our business, to our town and to the country. Fast forward 25 years and nothing has changed. Farmers and ranchers are the backbone of our economy and often get little to no credit for what they do. I just want to show a small token of appreciation during a particularly tough year with the terrible weather our ranchers have been faced with,” said Lonnie.

–Staff Report