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Marketing cattle basics for successful producers

Amanda Nolz
Photos by Amanda NolzWith high input costs for feed, fuel and fertilizer, the pressure is on to increase efficiency, capture high prices and sustain the operation through difficult times.

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Sit around the coffee shop long enough and a passerby can hear producers talk shop. Ranchers gather for their morning gossip and tall tales start to develop. So and so has the biggest calves, his neighbor got the highest prices at the sale barn, and the producer down the road has the tallest corn in the community.

With high input costs for feed, fuel and fertilizer, the pressure is on to increase efficiency, capture high prices and sustain the operation through difficult times. McCook County (SD) Extension Educator Heather Gessner shared marketing cattle basics for producers to consider as they develop strategies for their calves.

Sit around the coffee shop long enough and a passerby can hear producers talk shop. Ranchers gather for their morning gossip and tall tales start to develop. So and so has the biggest calves, his neighbor got the highest prices at the sale barn, and the producer down the road has the tallest corn in the community.

With high input costs for feed, fuel and fertilizer, the pressure is on to increase efficiency, capture high prices and sustain the operation through difficult times. McCook County (SD) Extension Educator Heather Gessner shared marketing cattle basics for producers to consider as they develop strategies for their calves.

Sit around the coffee shop long enough and a passerby can hear producers talk shop. Ranchers gather for their morning gossip and tall tales start to develop. So and so has the biggest calves, his neighbor got the highest prices at the sale barn, and the producer down the road has the tallest corn in the community.

With high input costs for feed, fuel and fertilizer, the pressure is on to increase efficiency, capture high prices and sustain the operation through difficult times. McCook County (SD) Extension Educator Heather Gessner shared marketing cattle basics for producers to consider as they develop strategies for their calves.


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