Merck joins effort to enhance cattle raising through a Stockmanship & Stewardship program sponsorship
CENTENNIAL, CO (Jan. 3, 2019) — Thanks to new sponsorship from Merck Animal Health, up to six regional Stockmanship & Stewardship events will be coordinated by the producer education team at the National Cattlemen’s Beef Association throughout the United States in 2019. Additional funding and support for the program is provided by the beef checkoff-funded Beef Quality Assurance program.
Stockmanship & Stewardship events bring together cattle producers from a large area for a two-day cattle handling and educational program. They will highlight proper and accepted stockmanship techniques, and provide local stewardship information appropriate for the region. Events have been held throughout the country over the past two years.
“It’s great to have Merck Animal Health join our team in this work to enhance cattle handling and stewardship,” according to Chase DeCoite, director of BQA at NCBA. “Merck has been a strong partner of the beef industry and NCBA in our BQA and other programs over the past several years. We look forward to their partnership in this widely successful education effort.”
“Merck Animal Health is proud to sponsor this important initiative and to work more closely with NCBA to educate our cattle producers,” says Kevin Mobley, executive director of marketing and sales at Merck Animal Health. “Animal care and handling is critical to the success of our producers’ operations and an important focus for Merck Animal Health.”
Stockmanship & Stewardship events include live cattle demonstration and hands-on opportunities, as well as BQA training with possible classroom sessions. In addition to cattle handling and effective stockmanship, possible elements of regional sessions include sustainability and environmental stewardship, animal health and regional issues and hot topics.
More information on upcoming Stockmanship & Stewardship events will be announced at the 2019 Cattle Industry Convention and NCBA Trade Show in New Orleans, La. For more information on either the Stockmanship & Stewardship or BQA programs, contact DeCoite at firstname.lastname@example.org.