Montana Beef Ambassador: Krista Callantine
1. Tell us a little about yourself and your background in the beef industry.
I was born and raised on a ranch north of Belgrade, Montana where we raise primarily Black Angus cattle with a few club calves for market shows. My sister and I started our own cattle company, “Sister Act Cattle Company” where we raise club calves for show.
I am also a member of the National Junior Angus Association. I have travelled across the country to many NJAA shows and have received my Bronze and Silver awards. I have shown cattle at jackpot shows and fairs since I was 9 years old and am still at it.
2. Why did you want to be a Beef Ambassador?
I wanted to be a Beef Ambassador to promote the beef industry in a positive way and one in which my generation will comprehend and appreciate.
3. What did you do to prepare?
In preparation for being the Montana Beef Ambassador, I researched the new dietary guidelines and the latest news related to anything beef. I studied issues relating to beef production and problems associated with it as well as what the industry was doing to rectify any perceived problems.
4. What do you enjoy about being a Beef Ambassador?
I have enjoyed meeting new people across the state and sharing information about beef and its benefits. I have enjoyed learning about the Montana Cattle Women and helping the beef industry get the word out. I like being the spokesperson for beef.
5. What do you think should be the top priorities in the beef industry going forward?
I think the beef industry should focus its message to the general public related to the excellent quality of animal care. Ranchers need to make sure their animals are properly fed, vaccinated, and cared for, up to and including processing. Ranchers, feeders and packers also need to be willing to engage in conversations with those adverse to beef production to get the correct information out while at the same time remaining mindful and respectful of the adversaries’ positions.
6. What challenges do you think the industry needs to be prepared for?
The beef industry needs to be ready to respond to the animal rights activists who have a lot of money and power to get the wrong information out to the public. We need to be proactive and able to support our arguments with clear and correct facts. At the same time, we need to police our own and make sure that we do not provide any more ammunition for such groups.
7. What are your future plans?
I plan to attend college in the agri business area and hope to livestock judge for the college I attend. After experiencing a career in agri business, I would ultimately like to continue to raise cattle on our ranch and would be the fifth generation of Callantines to do so.